New Search Engines: Is SEO under threat ?

Monday, 23 July 2007

The search engine world is changing quickly! While an handful number of search engines are gathering 97% of the search engine market. Many small search engines are trying to challenge the major players with new searching technology.

PowerSet: Natural Language

Powerset is one of those new search engines trying to break through. Powerset has been developped by the PARC (Xerox's Palo Alto Research center), which contributed to major computer based innovations. Powerset search technology is based on natural language instead of keyword based. In order words, the search engine aims at understanding the meaning of the sentence instead of just matching the keywords.
On top of that, Powerset features a user based evaluation technology, which will take into account the search engine users opinions to evaluate the relevancy of the results.

IRazoo

IRazoo is another new comer from Houston. IRazoo aims at exploiting the search engine users ability to evalate Results relevancy. It is therefore a mix of keywords based search engine with a user feedback. Search engines 'voters' will help to rank results. A website which has a lot of vote will be highly ranke, whereas a website with bad votes will drop... Search engine users are encouraged to vote thanks to 'rewards points that can be redeem...
Even if the idea is interesting, it does souds similar to the Google Page Rank score, with the difference that votes do not come from links but from individulas...

A New Trend

The chance of success of those new search engines are quite low considering the strong domination of Google, Yahoo and MSN; however this trends reflect a need for more relevant search engine results that cannot be tweaked...

If those type of search engines bring their promises in terms of relevance, and therefore capture more search market shares, it is highly likely to have a strong impact on the current way of conducting SEO. Moving from keywords match to natural language based search, will contribute to eliminate the rankings gained thanks to on-site keywords optimisation. Besides the human intervention will contribute to eliminate or partly eliminate the top results generated by black hat, spammy SEO...

The SEO industry will therefore have to evolve to new paradigms...

1 Comments:

Andy said...

I see that you are interested in SEO. You should take a look at www.linguisticagents.com. It’s a start-up company that has developed a natural language understanding technology that will be used in many applications in addition to search. Let me know what you think - techshrek@gmail.com.