SEO Guide

Friday, 27 July 2007

Search engine optimization and search engine marketing offers great opportunities to market a business, however it is important to find out which one is the most suitable in terms of results and return on investment. SEO Sydney has already made a comparison of both search alternatives.

An Arizona SEO agency has also developed a 5 part SEO/SEM guide which explains in a simple but exhaustive manner the benefits and main advantages of each alternative. The SEO guide takes you through the most important concepts you need to know about search engine optimization and search engine marketing.

The first lesson helps you with the keyword research. The guide describes how to select the most important keywords for your business and also provides you with free tools to conduct the research such as Wordtracker.

The guide also explains the on-page factors. This part is actually quite interesting as it covers the most important concept to make sure that the page of your website will rank high in search engines for the targeted keywords.

The off-page factors are explained in section three, which also suggests how to improve the link popularity of your website. The number and the quality of links pointing to your website is an important factor used by search engines to rank websites. The guide suggests innovative and cost-effective strategies such as the use of social bookmarking websites for link building.

There are many SEO/SEM guides on the internet, some of them are useful, but most of them are just repeating what everyone knows already and do not always bring value. The SEO guide developed by this Phoenix SEO company is quite exhaustive and brings up-to-date information. The approach is simple and well-structured which really helps understanding what to expect from search engine optimization and search engine marketing.