Salary for a SEO/SEM Position

Wednesday, 29 August 2007

To provide more information on the previous article about seo jobs salaries. I have done some research and found a great article on ClickZ dealing with the topic. It is actually an interview. Even if the focus is more US, the content is interesting to get an idea on the average salaries for different SEO roles.

Q. What's considered a typical salary range for non-management and management positions in the SEM industry?

A. I sort of addressed the money question early last year, but that was specific to how much someone could expect to earn in a corporate SEM position. As far as SEM agency salaries go, earning potential is, for the most part, "commensurate with experience." Consequently, many firms seeking SEM professionals don't post salary details in job listings.

Based on information gleaned from the few firms that publish salary ranges in their job openings, several compensation trends appear. An entry-level SEM position tends to range from $30,000 to $45,000, for example. I did come across one firm, though, that sought an SEM marketing analyst for $10 an hour. You had to answer the phones, too.

If you possess three- to five-years experience in the industry, salaries range from $50,000 to $75,000. This includes the majority of the salary information published for online marketing account managers. More tenured, expert-level paid and organic search optimization specialists can garner $75,000 to $90,000 a year.

Senior management salaries tend to range from $70,000 to $120,000, while SEM directors can earn $95,000 to $150, 000. Of the few VP-level positions that post salary ranges, the most common offering is from $100,000 to $200,000 a year.

Compensation plans vary dramatically in the SEM industry, as do the responsibilities that go along with the job. Money isn't everything. It's equally important to enjoy what you do, where you do it, and who you do it for. It's hard to put a price on quality-of-life factors. Take all these things into consideration when determining what your SEM skill set is worth.

For more information on SEO Salaries in Australia and New Zealand
and SEO jobs in Australia


Unknown said...

Hmmm, also check this:
but still, both of those articles are from more than a year ago... that's a long time in the world of search marketing!

Unknown said...

Yes that is about right, that is why outsourcing is becoming bigger, as long as the results are there it just makes sense

Anonymous said...

Yes, thanks