Google Page Rank Update?

Sunday, 28 October 2007

After reading the Sydney Morning Herald and many SEO/SEM blogs, It seems to be confirmed that Google has performed a new Page Rank Update over the last couple of days.

Many search engine marketing blogs and major newspapers (Washington Post, Forbes etc..) and publishing network (Weblog Inc) have been penalised with a Page Rank drop.
SEO Sydney Blog has however noticed a serious improvement from a PR:0 to PR:3 and seems to confirm the effectiveness of our link building strategy.

The last major Google Algorithm update took place in Mid-July and aimed at decreasing the value of links originating from 'bad neighborhood' and irrelevant websites.

This new update seems to be more focused on Paid links and mass-linking strategies. Search Engine Journal made the following hypothesis on the reasons:

* Paid Linking : The easy excuse is that they’re targeting paid links, but not all sites which experienced the drop sell or buy links.

* Mass Linking : Do we link out to too many sites via Blog Rolls? Does Linkbait just result in TOO MANY links, even if they are natural. Do blog networks use influential linking to their advantage? I think PageRank has been spread too thin and Google is changing its PageRank formula to address the mass publishing which has taken place over the past 2 years.

* Devalue PageRank : PageRank is seen by many as the end all value of a web site. Our PageRank dropped but we are receiving more Google search traffic than ever. PageRank does not define site rankings in Google or traffic and it should not be mistaken as so.

* Kill the Paid Link Market : If Paid Linking houses use PageRank as a pricing metric, then eliminating or devaluing PageRank will devalue paid linking

More accurate explanation should emerge in the next couple of days.
In the meantime, if you want to check your website' Page Rank, try the DigPageRank Checker