News from the Big 3: Blue Freeway, Photon and Q Ltd

Tuesday, 6 November 2007

The 'big 3' interactive marketing groups that have purchased a quite a few Australian online marketing companies in the next couple of years are keeping the same pace...

Blue Freeway

The Sydney based digital marketing group that acquired Clear Light Digital and Cogentis, continue its impressive expansion. After acquiring 22 companies in the last 11 months, Blue Freeway expect to expand at a 2-company-per-month pace until June 2008. Blue Freeway is mainly looking outside of Australia and especially in Africa, Asia and the Middle East.
Blue Freeway have also launched their new intergrated interactive program called Blu, which allow managing each aspect of digital marketing from a single interface.

Photon Group
Photon Group has reinforced its presence in the UK with a third acquisitions. Photon Group purchased the PR firm Frank Public Relations for $18.5. Photon Group has also finalised teh acquisition of the Found Agency.

Q Ltd
With a more 'Australian' focus, Q Ltd has improved its online marketing offer with the acquisition of The Great Australian Survey, a leading firm in consumer database/email marketing for $8.5 Million in cash.