SEO Clients Archetypes

Saturday, 10 November 2007

Last time I was looking around SEO blogs, I found a pretty funny (and useful) article on typical SEO Clients. The original post is from SE0 2.0 onreact but I have added a few client's profile that I have noticed in Australia

1. The control freakone: He wants to have full control over the process even when he does not know anything about SEO. This type of client need explaination for every small details and will tend to call all the time to change tiny details in the SEO proposal.

2. The quick one: Wants you to start right away, assuming he is the only client you have but in most cases very slow to pay.

3. The busy one: Once you are done with a step and need info for the next step, he will need weeks over weeks to reply.

4. The PPC client: Prospective clients who do PPC, especially Google Adwords are not ashamed to tell you how many thousands Euro or Dollars they spent for completely automatic ads in search results but they will cringe at paying you 500 for your hard work.

5. The calling prospective client: This one will call you at the evening, while you are busy like hell or when you’re at lunch and you can’t explain to him that you’re not in front of your screen and basically can’t tell him much right at that moment. If you try to explain what do to, how, how long it takes anyways you can be sure that he won’t call you ever again.

6. The diligent one: You will negotiate with him for weeks or or longer even before you can start. You will show him your portfolio, send him or her papers on the exact measures you will undertake, you will talk to his programmers, you will meet him or her and the team personally but you won’t get the job.

7. The experienced one:
“I had 3 SEOs already and I’m still not on top”. Or you will discover doorway pages from two years ago in his code. The most respectable companies are like that.

8. The big or multi-client: He has either many websites he wants you to optimize at once or he will offer you a connection with Sony or something after you optimize the first site, he of course does assume that doing many websites does not cost more than just one and he will pay you less for the first website as he wants to see how you perform before he connects you with Sony.

9. The discontent:
He or her will receive the same treatment as all the other clients, pay the same price or even less, he will see the same results as the others but he will be discontent all the time. This one is amazing, because other clients in his shoes are really satisfied.

10. The friend: He will treat you like a friend and he is doing you a favor when paying but he will treat you like an employer or boss when you do the work. He will want to pay less than the others but he will call you Sunday on your private line to ask you if you’re done.