Social Media Network Trends in Australia

Saturday, 1 December 2007

The last post on the social media network had a strong focus on the US market. I have made some further researches and found more information on what is actually happening in Australia. While the data is different, the information below provides a more accurate view of the Australian Social Network market

As shown on the graph, the Australian market shares similar trends with the US market. However the magnitude is quite different. Facebook's audience has skyrocketed in the last couple of months with a 400% growth since June 2007, while MySpace has not grown much. In the last couple of months, Facebook has even taken the second position leaving Bebo behind.
My Space is leading with larger audience, but the trend might change if FaceBook keeps growing at the same pace.