SEO Sydney Blog New Look for 2008

Thursday, 13 December 2007

After using the traditional blogger template for the last 8 months, we have decided to move to a more professional and comtemporary design in 2008. Our focus with the new template is to provide you with a more confortable browsing and reading experience.

The new design has more space and a search functionality,which will help navigating our expanding content. We have also introduced the email newsletter service so that you can receive new content directly in your inbox! We hope you will enjoy it.

As Christmas is approaching (2 more weeks), we would also like to take the opportunity to thank you all for reading and contributing to SEO Sydney on regular basis.
The last 8 months have been really good. The number of visitors has significantly increased, our PageRank has improved to 3 and our content has been featured in prominent online media.
Once again we would like to thank you for your help in achieving those results.

In 2008, we expect SEO Sydney Blog to continue growing. We are planning on creating partnerships with more Australian international SEO blogs, increasing the post frequency and keep on bringing rich content on the Australian SEO market.

We wish you all a merry Christmas and a happy new year.

Share of Online Advertising in Australia

Tuesday, 11 December 2007

According to Zenith Optimedia, The Internet Advertsing Bureau and PriceWaterHouseCoopers, Australian Businesses are allocating around 14% of their total advertising budgets in online advertising (including search, classifieds and display).
The online share of total advertising budget in Australia is the highest in Australasia and even higher than in the UK.
Australian Businesses seem to have a more mature attitude towards online advertsing compared to their Australasian counterparts. On the other end, New Zealand seems to be far behind.

According to the latest figures from the Interactive Advertising Bureau in October 2007, the total amount spent in online advertising in Australia in 2007 is $1 billion . The figure has strongly increased compared to the $620 Million from last year. According to the IAB the Global online advertising market is divided between:

- Search, which accounts for 41% of the online advertising revenues
- Display - 32%
- Classifieds - 17%
- Referrals - 8%

WordTracker Discount for Christmas

Monday, 10 December 2007

Christmas is approaching and WordTracker is offering a 15% Discount on the annual subscription to their keyword research tool for the month of December. In additional to 15% off the price of annual subscription,The WordTracker Team is giving away a 9 mini-course on how to use Keyword Research to maximize online profitability.

If you still do not know what to get for Christmas, this could be your present so visit the WordTracker website

Search Engine Optimisation Position in Sydney

Tuesday, 4 December 2007

I was looking at Seek yesterday and I picked up an interesting offer for a search engine optimisation specialist position in 'the largest SEO company in Sydney with offices in the USA, and London' (I did not say it, the ad said it)

Skills Required

This position requires at least 1 1/2 years experience in organic search and a background in search engine optimization and marketing techniques and strategies, including:
- keyword analysis and selection
- competitive site analysis
- keyword density analysis
- optimization of site content
- optimization of meta tags
- page titles, and descriptions
- inbound and outbound link placement
- internal linking strategies
- site submission.

The right candidate also has excellent written, verbal, organizational and time management skills; can work independently and with a team; and is able to quickly learn complex software products.


- Analysis, data manipulation and data presentation skills
- Ability to multi-task and stay organized
- Strong analytic and quantitative abilities
- Good Word, PowerPoint and other MS Office software
- Excellent presentation, written and verbal communication skills

The successful candidate will receive a generous remuneration package ($50- 75K package) and ongoing career development is a huge priority for company so there are plenty of opportunities to progress for the right person.

If you are interested in this role, please apply here

Social Media Network Trends in Australia

Saturday, 1 December 2007

The last post on the social media network had a strong focus on the US market. I have made some further researches and found more information on what is actually happening in Australia. While the data is different, the information below provides a more accurate view of the Australian Social Network market

As shown on the graph, the Australian market shares similar trends with the US market. However the magnitude is quite different. Facebook's audience has skyrocketed in the last couple of months with a 400% growth since June 2007, while MySpace has not grown much. In the last couple of months, Facebook has even taken the second position leaving Bebo behind.
My Space is leading with larger audience, but the trend might change if FaceBook keeps growing at the same pace.