Share of Online Advertising in Australia

Tuesday, 11 December 2007

According to Zenith Optimedia, The Internet Advertsing Bureau and PriceWaterHouseCoopers, Australian Businesses are allocating around 14% of their total advertising budgets in online advertising (including search, classifieds and display).
The online share of total advertising budget in Australia is the highest in Australasia and even higher than in the UK.
Australian Businesses seem to have a more mature attitude towards online advertsing compared to their Australasian counterparts. On the other end, New Zealand seems to be far behind.

According to the latest figures from the Interactive Advertising Bureau in October 2007, the total amount spent in online advertising in Australia in 2007 is $1 billion . The figure has strongly increased compared to the $620 Million from last year. According to the IAB the Global online advertising market is divided between:

- Search, which accounts for 41% of the online advertising revenues
- Display - 32%
- Classifieds - 17%
- Referrals - 8%