SEO Sydney Blog New Look for 2008

Thursday, 13 December 2007

After using the traditional blogger template for the last 8 months, we have decided to move to a more professional and comtemporary design in 2008. Our focus with the new template is to provide you with a more confortable browsing and reading experience.

The new design has more space and a search functionality,which will help navigating our expanding content. We have also introduced the email newsletter service so that you can receive new content directly in your inbox! We hope you will enjoy it.

As Christmas is approaching (2 more weeks), we would also like to take the opportunity to thank you all for reading and contributing to SEO Sydney on regular basis.
The last 8 months have been really good. The number of visitors has significantly increased, our PageRank has improved to 3 and our content has been featured in prominent online media.
Once again we would like to thank you for your help in achieving those results.

In 2008, we expect SEO Sydney Blog to continue growing. We are planning on creating partnerships with more Australian international SEO blogs, increasing the post frequency and keep on bringing rich content on the Australian SEO market.

We wish you all a merry Christmas and a happy new year.

Share of Online Advertising in Australia

Tuesday, 11 December 2007

According to Zenith Optimedia, The Internet Advertsing Bureau and PriceWaterHouseCoopers, Australian Businesses are allocating around 14% of their total advertising budgets in online advertising (including search, classifieds and display).
The online share of total advertising budget in Australia is the highest in Australasia and even higher than in the UK.
Australian Businesses seem to have a more mature attitude towards online advertsing compared to their Australasian counterparts. On the other end, New Zealand seems to be far behind.

According to the latest figures from the Interactive Advertising Bureau in October 2007, the total amount spent in online advertising in Australia in 2007 is $1 billion . The figure has strongly increased compared to the $620 Million from last year. According to the IAB the Global online advertising market is divided between:

- Search, which accounts for 41% of the online advertising revenues
- Display - 32%
- Classifieds - 17%
- Referrals - 8%

WordTracker Discount for Christmas

Monday, 10 December 2007

Christmas is approaching and WordTracker is offering a 15% Discount on the annual subscription to their keyword research tool for the month of December. In additional to 15% off the price of annual subscription,The WordTracker Team is giving away a 9 mini-course on how to use Keyword Research to maximize online profitability.

If you still do not know what to get for Christmas, this could be your present so visit the WordTracker website

Search Engine Optimisation Position in Sydney

Tuesday, 4 December 2007

I was looking at Seek yesterday and I picked up an interesting offer for a search engine optimisation specialist position in 'the largest SEO company in Sydney with offices in the USA, and London' (I did not say it, the ad said it)

Skills Required

This position requires at least 1 1/2 years experience in organic search and a background in search engine optimization and marketing techniques and strategies, including:
- keyword analysis and selection
- competitive site analysis
- keyword density analysis
- optimization of site content
- optimization of meta tags
- page titles, and descriptions
- inbound and outbound link placement
- internal linking strategies
- site submission.

The right candidate also has excellent written, verbal, organizational and time management skills; can work independently and with a team; and is able to quickly learn complex software products.


- Analysis, data manipulation and data presentation skills
- Ability to multi-task and stay organized
- Strong analytic and quantitative abilities
- Good Word, PowerPoint and other MS Office software
- Excellent presentation, written and verbal communication skills

The successful candidate will receive a generous remuneration package ($50- 75K package) and ongoing career development is a huge priority for company so there are plenty of opportunities to progress for the right person.

If you are interested in this role, please apply here

Social Media Network Trends in Australia

Saturday, 1 December 2007

The last post on the social media network had a strong focus on the US market. I have made some further researches and found more information on what is actually happening in Australia. While the data is different, the information below provides a more accurate view of the Australian Social Network market

As shown on the graph, the Australian market shares similar trends with the US market. However the magnitude is quite different. Facebook's audience has skyrocketed in the last couple of months with a 400% growth since June 2007, while MySpace has not grown much. In the last couple of months, Facebook has even taken the second position leaving Bebo behind.
My Space is leading with larger audience, but the trend might change if FaceBook keeps growing at the same pace.

Best of the Web Directory Discount

Thursday, 29 November 2007

Best of the Web directory offers 15% discount on their advertising offering which includes business directory submission. You can benefit from the offer using the coupon code: WIN10K.
At the same time you can enter a competition to win $10 000.

This is the last day to enjoy this promotion, so be quick...

Top 10 Social Media Networks

Tuesday, 27 November 2007

With the strong increase in popularity of social networking tools an it becomes more and more important to consider these channels in any online strategy.

Nielsen Online published in November 2007 the top 10 rankings for social media websites. Even if the study has a focus on the US market, it still help to have a better understanding on which services are more popular and therefore where to focus your efforts.

Even if Facebook has gathered most of the attention, MySpace is still largely dominating the market in terms of members. Facebook has however recorded a huge 125% growth compared to last year. The largest growth (189%) has been recorded by Linkedin, the professional networking tool.

Although useful, the Nielsen study does not identify the level of activity of the members, which could reveal another dimension and would probably change the current ranking. Highly involved members, who communicate inside and outside of the network,bring more value.

Looking at reputation management and online presence, Social Media Networks will have a more and more considerable impact in the next year and should therefore be considered.

Search Engine Bootcamp Seminar in Sydney

Sunday, 25 November 2007

The Search Engine Bootcamp seminar is in Sydney this week, on the 29th November at the Four Points by Sheraton in Darling Harbour.

The Seminar will cover the topics outlined below:

- Keyword Research
- Copy Writing and Duplicate Content Issues
- Creative Management
- Landing Page Optimisation
- Social Media Marketing
- How to manage an SEO implementation
- The Jargon of Search Marketing
- Universal Search
- Online Reputation Management
- Maximising Google Adwords "Quality Score"

The price is a little bit more expensive than the Search Engine Room at $595 +GST.

Where are the SEOs?

Wednesday, 21 November 2007

I have not published any fresh news for a while. Sorry about that, but I have been really busy with client work for Christmas... Talking about Christmas, the festive season is also starting, which mean a bit less time in front of the computer and more time to socialise and meet people in your industry. If you are looking for a job or looking for new employees, it is probably a good time to meet people in a relaxed athmosphere.

The Australian industry is not huge, but there are plenty of places to meet your peers competitors, potential clients/employee/employers so make you choice:

Search Engine Room
Search Engine Room is an PPC/SEO Conference which gathers industry agencies, clients and more... The last event was actually two days ago, so might have to wait a little before the next one.

Search Engine Bootcamp
Really similar to Search Engine Room, the next event is on the 29th of November. You can still book, it is $595 + GST


If you are looking for a relaxed/party athmosphere, clickaholics is a great option. They organise regular parties for those working in the online media/ advertising. I do not know about the next one in Sydney, but there is a party coming up in Melbourne on the 13th December.

There are plenty of other events planned for 2008...

Universal Search landed in Australia

Monday, 12 November 2007

The popular Universal Search from Google has finally arrived in Australia. After a launch in May in the US, Google has decided to bring the Universal Search in the Australian market. You might have noticed that Google Maps are now intergrated in search results when you search for a regionalised phrases. Progressively Google will integrate other media such as Image, Video, RSS feeds and so on in the search results.
If you type 'John Howard' in, you will notice that the search results include news releases, images and blog results... Welcome to the Universal Search.

What is Universal Search?

Universal search is not a new concept. Back in the 90's Altavista proposed a universal search approach with its search engine. has also pionneered this approach before. Universal Search provides more 'blended' search results. Instead of providing text-based search results, Google aims at intergrating Video, Blogs, News, RSS feed, Images. According to Google Australia's Product Specialist, Jeremy Wood, universal search will make it easier for the user to access relevant information in different forms. Instead of clicking on the various tabs on top of the Google search field, the users will have access to 'all the information in one spot'

Why moving to Universal Search ?

Why will Google move to Universal Search? Google has more than 80% of the search market in Australia, so why changing everything... The answer to this question will depends on who you are talking to.

Google officials love attributing any of the changes they make to a 'greater relevancy for the user' and a better service to the internet community. Fair enough, they have the intention at least.
But Google is a company that aims at making profits, not helping the community.

The latest Google Geek Night in Sydney has clearly demonstrated Google's intention to sell more services than their paid search program. Google has diversified its strategy with a handful of newly (re)developed products (Google Maps, Google Gadgets, Google Docs)and they obviously want to get a Return On Investment. Google has also acquired You Tube and once again maximizing the synergies is the idea.

Moreover, the latest analyst day in Mountain View also reinforce Google's strong desire to 'increase the monetisation of its services'. Nick Fox, director of product management of the advertising division declared to the investors and analysts that 'there are substantial headroom in the monetisation of our services'.
Universal Search is the solution! It allows Google to feature its range of products
- Video: You Tube
- Blogs: Blogger
- News: Google News
- RSS Feeds: Feedburner
- Image: Picassa

in one of the most popular spot on the internet, the Google Search results.

The Universal search is also a way for Google to increase the 'stickiness' of its pages. At the moment, people are conducting searches, but leave the page as soon as they have found what they are looking for. If Google want to maximise users exposure to advertising message (Adwords), they need to make people stay longer.
Universal search is also the solution. If you want to play a video that came up in the search engine results, you won't be re-directed to the video website, but Google will play it directly in the results page so that you can enjoy and possibly click on an ad.

If you were Google (and wanted to make money), it will be pretty stupid not to move to Universal Search. Now if the search users get more relevant results it is a plus!

SEO Clients Archetypes

Saturday, 10 November 2007

Last time I was looking around SEO blogs, I found a pretty funny (and useful) article on typical SEO Clients. The original post is from SE0 2.0 onreact but I have added a few client's profile that I have noticed in Australia

1. The control freakone: He wants to have full control over the process even when he does not know anything about SEO. This type of client need explaination for every small details and will tend to call all the time to change tiny details in the SEO proposal.

2. The quick one: Wants you to start right away, assuming he is the only client you have but in most cases very slow to pay.

3. The busy one: Once you are done with a step and need info for the next step, he will need weeks over weeks to reply.

4. The PPC client: Prospective clients who do PPC, especially Google Adwords are not ashamed to tell you how many thousands Euro or Dollars they spent for completely automatic ads in search results but they will cringe at paying you 500 for your hard work.

5. The calling prospective client: This one will call you at the evening, while you are busy like hell or when you’re at lunch and you can’t explain to him that you’re not in front of your screen and basically can’t tell him much right at that moment. If you try to explain what do to, how, how long it takes anyways you can be sure that he won’t call you ever again.

6. The diligent one: You will negotiate with him for weeks or or longer even before you can start. You will show him your portfolio, send him or her papers on the exact measures you will undertake, you will talk to his programmers, you will meet him or her and the team personally but you won’t get the job.

7. The experienced one:
“I had 3 SEOs already and I’m still not on top”. Or you will discover doorway pages from two years ago in his code. The most respectable companies are like that.

8. The big or multi-client: He has either many websites he wants you to optimize at once or he will offer you a connection with Sony or something after you optimize the first site, he of course does assume that doing many websites does not cost more than just one and he will pay you less for the first website as he wants to see how you perform before he connects you with Sony.

9. The discontent:
He or her will receive the same treatment as all the other clients, pay the same price or even less, he will see the same results as the others but he will be discontent all the time. This one is amazing, because other clients in his shoes are really satisfied.

10. The friend: He will treat you like a friend and he is doing you a favor when paying but he will treat you like an employer or boss when you do the work. He will want to pay less than the others but he will call you Sunday on your private line to ask you if you’re done.

News from the Big 3: Blue Freeway, Photon and Q Ltd

Tuesday, 6 November 2007

The 'big 3' interactive marketing groups that have purchased a quite a few Australian online marketing companies in the next couple of years are keeping the same pace...

Blue Freeway

The Sydney based digital marketing group that acquired Clear Light Digital and Cogentis, continue its impressive expansion. After acquiring 22 companies in the last 11 months, Blue Freeway expect to expand at a 2-company-per-month pace until June 2008. Blue Freeway is mainly looking outside of Australia and especially in Africa, Asia and the Middle East.
Blue Freeway have also launched their new intergrated interactive program called Blu, which allow managing each aspect of digital marketing from a single interface.

Photon Group
Photon Group has reinforced its presence in the UK with a third acquisitions. Photon Group purchased the PR firm Frank Public Relations for $18.5. Photon Group has also finalised teh acquisition of the Found Agency.

Q Ltd
With a more 'Australian' focus, Q Ltd has improved its online marketing offer with the acquisition of The Great Australian Survey, a leading firm in consumer database/email marketing for $8.5 Million in cash.

15 % Discount on Keyword Research Tool WordTracker

Wednesday, 31 October 2007

WordTracker the famous keyword research tool is offering 15% Discount on the purchase of an annual subscription until the end of November if you use the promotional code: us-annual-15

Wordtracker is one of the best tool for search phrases research for SEO and Paid Search and help you to:

* Optimize your website content by using the most popular keywords for your product and services
* Generate thousands of relevant keywords to improve your organic and PPC search campaigns
* Research online markets, find niche opportunities and exploit them before your competitors

If you want to take advantage of the offer click here

Google Geek Night Sydney

Tuesday, 30 October 2007

Google Australia hosted the first "Google Geek Night" this evening at the Google Australia headquarters in Sydney, where The Google team presented the new and not so new Google products through multiple presentations.

While highly focused on presenting (and selling) you the multiple ways of spending your media budget on the Google multiple networks, it was great to have update on Google product protfolio. Some presentations were really interesting and gave a lot of insider tricks to optimise your online advertising campaigns.Google also seems to push the monetisation of You Tube after the recent release of the Australian You Tube

The great thing about Google is that the team is friendly,knows really well what they are talking about and are also pretty keen on answering your questions without trying to keep too many secrets. I came back with loads of well done brochures and booklets which explain most products functionalities.

Among the presentations, the Google Adwords and the Google Gadgets presentations were really interesting. The Google gadgets seems to be quite interesting for link building, but requires apparently quite a lot of work and skills to take full advantage of them.

On the SEO point of view, I was a bit surprised (and disappointed) not to hear much about the new challenges introduced by universal search and the recent update in the Google alogorithm, but I guess natural search does not bring direct advertising revenues...

The event was also really good to meet the people in the Sydney search industry. I had great discussion with Gary from Downstream Marketing (Check out the job ad if you are looking for a SEO position) and some of the members of the William search team.

Basically a good event to get good information and to network.

Google Page Rank Update?

Sunday, 28 October 2007

After reading the Sydney Morning Herald and many SEO/SEM blogs, It seems to be confirmed that Google has performed a new Page Rank Update over the last couple of days.

Many search engine marketing blogs and major newspapers (Washington Post, Forbes etc..) and publishing network (Weblog Inc) have been penalised with a Page Rank drop.
SEO Sydney Blog has however noticed a serious improvement from a PR:0 to PR:3 and seems to confirm the effectiveness of our link building strategy.

The last major Google Algorithm update took place in Mid-July and aimed at decreasing the value of links originating from 'bad neighborhood' and irrelevant websites.

This new update seems to be more focused on Paid links and mass-linking strategies. Search Engine Journal made the following hypothesis on the reasons:

* Paid Linking : The easy excuse is that they’re targeting paid links, but not all sites which experienced the drop sell or buy links.

* Mass Linking : Do we link out to too many sites via Blog Rolls? Does Linkbait just result in TOO MANY links, even if they are natural. Do blog networks use influential linking to their advantage? I think PageRank has been spread too thin and Google is changing its PageRank formula to address the mass publishing which has taken place over the past 2 years.

* Devalue PageRank : PageRank is seen by many as the end all value of a web site. Our PageRank dropped but we are receiving more Google search traffic than ever. PageRank does not define site rankings in Google or traffic and it should not be mistaken as so.

* Kill the Paid Link Market : If Paid Linking houses use PageRank as a pricing metric, then eliminating or devaluing PageRank will devalue paid linking

More accurate explanation should emerge in the next couple of days.
In the meantime, if you want to check your website' Page Rank, try the DigPageRank Checker

YouTube Australian Edition

Tuesday, 23 October 2007

Google-owned YouTube has launched the Australian Edition of the famous video sharing website. The localised homepage offers Australian-related content and the ability to connect directly with Australian users.
Among the content providers, the big broadcasting networks ( Seven, Ten, Nine, ABC and Sky News) were the first to sign up, followed Faifax Media and all six political parties...

This should be really useful to take full advantage of Google's Universal Search..

Link Building with Paid Blog Review

Friday, 19 October 2007

Last month, we reviewed the advantage of using Blog marketing to increase your link popularity. I have recently found on
a great article that gives you the 5 main advantages of using blog marketing for link building purpose:

1. Links Embedded in Content are Very Powerful!

If your trying to increase your search engine rankings though link building, there is nothing better then a link embedded in content. Why? because the search engines have created algorithms that give more weight to links appearing to be natural. The idea is that links embedded in content are more trustworthy because they are probably there to be of use to the reader, rather then just purchased for search engine rankings.

2. Links on Relevant Pages/Sites Rock!

The search engines also look at the topic of the page the link is on to determine relevancy. If the subject matter of the page compliments the subject matter of site being linked to, the link is more valuable. Sponsored Reviews are focused on your product, thus the page is highly relevant.

3. The Content is Not Duplicate

Any link builder who has ever done Article Marketing knows that one of the biggest drawbacks is duplicate content. Article Marketing usually consists of one article being spread around too several sites. The problem with that is the search engines tend to remove duplicate content from their indexes, in order to reduce the amount of fluff in their databases.

Long story short, SponsoredReviews are as unique as the people that right them. Everyone of them is different. The end result is that more pages with your links are going to remain indexed.

4. The Links are Permanent

Blog posts are permanent, and so are the links on them. When you purchase a review it gets permanently placed on the blogger site. So you only pay once for a link that will be there forever.

5. Potential to Build 2nd-Tier Links

This concept is a little strange to some, but professional link builders know that the best links come from pages that have links pointing directly to them. In other words, if the page your link is on has its own backlinks, your link is going to be much more valuable.

Blog content is highly visible and syndicated often. There is a chance that your article is going to get linked to from other blogs.

Picking the write blogger is essential to building 2nd-Tier links. Great bloggers want your content to succeed because if your content is successful it only helps their blog….

Is blog marketing the future for successful link building? Let us know what do you think...
If you are interested in Sponsored Reviews, click here

SEO Training with Aaron Shear in Sydney

Tuesday, 16 October 2007

On the 20th of November, Search Engine Room is hosting a search workshop featuring Aaron Shear, a leading north american search marketer.

Aaron Shear spent several years as Global Director of SEO for online giant (an Ebay company), and has a deep understanding of the commercial imperatives behind Search Marketing and Optimisation.

The workshop will cover all aspects of modern search marketing, from practical hands-on information through to top-level advice on how marketers and online business owners can deploy Search as the primary driver of their e-commerce and e-marketing strategies.

It will suit people who already understand the basics of Search and include:

* Sales-Driven Search Strategies
* Customer Conversion
* Best in Class Case Studies
* Google Ranking Updates
* Site Security
* Linking Strategies
* Integrating Search Into Other Digital Marketing Disciplines
* Search Budget Allocation
* Balancing SEO and SEM
* Measuring Return On Investment
* Evaluating SEO Success
* Benchmarking Australian vs International Trends

The price is AUD 495 and there are only 50 spots available. If you want to book visit the search engine room website.

IProspect in the Australian Search market

Friday, 12 October 2007

Iprospect, the global search marketing agency owned by Aegis has launched their Australian activities last August. Iprospect provides SEO, SEM, web analytics and online PR activities.
According to Ipropect CEO David Holmes, Iprospect expect taking advantages of "missed opportunities" to capture 10% of the search market in Australia. Holmes thinks that The Australian search market is underserved by search agencies. David Holmes thinks that major Australian companies are sometimes not willing to work with small agencies and therefore Iprospect will fill the gap.

As well as driving business, Ipropect will also bring a lot of market knowledge to the Australia search market.

SEMPO Survey on SEO/SEM Salary

Monday, 8 October 2007

The Search Engine Marketing Professional Organization (SEMPO) has put up its first salary survey of in-house search engine marketing professionals.

The survey is open to all in-house SEM professionals, SEMPO members as well as non-members. Respondents may be working on organic and/or paid-search, and they will remain anonymous when taking the survey.

“We want to engage as many in-house professionals as possible in the survey in order to get the most complete picture we can of the compensation landscape in the rapidly growing SEM field,” says Duane Forrester, co-chair of SEMPO’s In-House SEM Committee.

SEMPO is running the survey through October and possibly will continue it into November. Results of the survey will be published in November.

Among the data trends SEMPO hopes to map are the overall salary range of SEM jobs, from entry level to executive; salary variations by geographic markets, the total compensation package beyond salaries, such as bonuses, benefits and perks; SEM staffing levels within enterprises, and SEM budget levels.

Start filling the survey

Online Advertising Industry Figures

Friday, 5 October 2007

Online advertising again set new records in the first half of this year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

Revenue for the first six months of the year came to almost $10 billion, marking a 27% increase over last year, according to a report released this morning.

Search accounted for almost $4.1 billion -- 41% of the total and more than any other type of ad format. While paid search has played a big role in the growth of online advertising in general, the report indicates that search's role is becoming even more important. Last year, search garnered a slightly lower share -- 40% of the total.

Led by spending in rich media and video ads, display ad revenue also increased to nearly $3.2 billion, or 32% of the total. Last year, display revenue totaled $2.4 billion, or 31%.

In other categories, classifieds lost market share, coming in at $1.7 billion, or 17% of total revenue, compared to last year's 20% ($1.6 billion). Email held relatively steady at 2% ($200 million). Referrals and lead generation increased to $799 million, accounting for 8%, from last year's $592 million (7%).

Free Directories for Link Building

Thursday, 4 October 2007

Free directories can provide cost-effective results in your link building strategy. You can find below a list of useful and high-quality free directories that match with your needs:

Free directories

Most of the directories listed below are Free, SEO Friendly and usually do not require any reciprocal links. For some directories, the conditions might have changed (paid, reciprocal) and in that case feel free to drop me an email or a commment to make the change.

Prolink Directory
aCotm Directory
DirAll Directory
Free Website Directory
Free Web Directory
Optimize Directory
Increase Directory
Open Link Directory
Cute Directory
The Free Directory
Add Site Free
Best Net Sites
Fresh TV
Info Tiger
Great Web Directory
Submission 4 U
18 and 35
Directory Free
Ablaze Directory
Red Lava Directory
Double Directory
Top Dot
Webdirectory Netorado
Add 2Us
Bee Directory
Name Directory
WebDir Addsite SubmitFree
New Concept Directory
777 Media
Directory Slick
Gain Web
Links Guru
Domain Link Exchange
Fat 64
The Web Directory
Creative Agency
Add New Link
Directory Critics
Back Links Free
Go Web Guide
Fat Info
Plus Link
Free Directory World
Yep New
URL Discovery
URL Shack
Free PR4 Directory Playground3

Free Australian Directories

If you have an Australian website or want to improve your rankings in the local pages of or, you should submit your website to our growing list of free Australian directories

Free SEO Related Directories

For the growing link building needs of SEO agencies or SEO related websites, we have created a list of free SEO related directories

Free Automotive Directories

If you are a car dealer, an automotive broker or if your website if related to car, you should use our list of free automotive directories to increase your website link popularity

Free Blog Directories

The list below includes directories fully dedicated to blogs, so you won't necessarily be able to submit a website.

- BlogLookup!

Read our article: How to use directories for Link Building if you need more advice on the submission process.

Last Update: August 2009.The list is updated regularly. If you have discovered or know some valuable directories, please feel free to drop a comment or an email.

Discount on Paid Links

SEO Sydney regularly provides discount on paid links and directory submissions. For October, we have a double-offer for you:

15% Discount on Best of the Web Directory
For 2 months, Best of the Web directory offers 15% discount on their advertising offering which includes business directory submission. You can benefit from the offer using the coupon code: WIN10K.
At the same time you can enter a competition to win $10 000.

15% Discount at Text Links Ads
Text Link Ads is a link buying service, which has proved to produce significant results. As the cost of the service is quite expensive, do not hesitate to take advantage of a 15% discount for this month with the following coupon code: holidays

Free Australian Directories - The List

Tuesday, 2 October 2007

Submitting your website to Australian directories ( or will bring more value than .com directories if you aim at ranking in the local pages of search engines.

Having links from Australian directories, your website will 'send' clear signals that it has relevant content and that it has a certain credibility in the Australian market. As a result search engines will be more likely to list your website in the local pages.

Relying solely on free directories to rank high in or might not be enough as they do not carry the same 'credibility' as other local websites. However, a link from an Australian directory is still a step forward to high rankings in local search.

To help Australian webmasters, SEO professionals and site owners, we have compiled a list of free directories dedicated to the Australian market.
All the directories in the list are free, but please be aware that some of them might reject a submission if your website does not have a, or extension, even if you website has Australia related content (for example a .com website with content related to Australia might be rejected).

Read our article: How to use directories for Link Building for more advice on submitting your website to directories

List of Free Australian Directories

Site Review
Web Directory Australia
Oz Find
AU Haabaa
My Sites
Australian Web Directory
Website Link
Shop Seek
DownUnder Index
GoldCoast Directory (GoldCoast businesses only).
Search Zone
All The Best (submission currently closed- Back soon)

Update June 2008 - We try to update the list on regualar basis. Please feel free to contact us at seosydneyblog (at) if some of the directories have changed their pricing or if you want to list your directory. Thanks!

Implementing SEO in large corporations

Monday, 1 October 2007

In August, we discussed if SEO is mainstream in Australia. It has been noticed that there are still a couple of barriers that prevent the full implementation of SEO among traditional businesses.
Making SEO changes in a small company can be hard. You have to talk to the developer, the marketing manager and try to coordinate their work. Imagine making changes on IBM's websites, talking to hundreds of people located at each side of the world... Pretty hard thing to do!

Stephan Spencer interviewed Mike Moran, IBM's Search Marketing Engineer about the unique challenges that mega-corporations have related to SEO implementation.

You can find below an overview of Mike Moran's tactics to deal with SEO implementation in large corporations:

Get the people to do the right thing

Search engine marketing activities are hard to centralise, especially in large corporations. There is one team responsible for the web development, one team for writting the copy. According to Mike Moran, you need to coordinate each specialist to do the right thing; and this is the most difficult challenge.

Use a universal performance evaluation tool

Mike Moran and his team started evaluting the current state of each of the IBM website for the basic SEO criteria such as Title, Description, H1.
Using a very simple 'scorecard', they communicated the results to the executives in a very simple way:

"We rolled up all of those statistics, country by country, division by division, and we set benchmarks where they had to be yellow for this thing or green if you got over a certain point. If you were well under what we were looking for you got red. This had to be very simple, because it was for executives"

As mentioned last month is our article, traditionall business executives with limited skills in search engine optimisation do not always understand the requirements. Using a simple evaluation tools and let them know that something need to be fixed is probably one of the best way to make them take an action !

Managing changes by embarrassment

Mike Moran' s strategy is to make executives embarrassed about the situation in their division or team. By reporting and communicating bad performance over a period of time (a couple of months), executives became more and more aware of what needs to be done. The SEO implementation started to become a higher priority and after a while, they agreed on solving this problem.

According to Mike Moran:
"They figured out how they were going to get their organizations to do these things, because somebody thought it was important, and they were just trying to look good. That’s basically one way that you can go after this stuff so that you can use, in large organizations, its processes and procedures against itself"

Mike Moran's tactics have proven to be successful. Over 7 years the traffic to IBM website originating from search has increased from 1% to 25%. However, it takes time efforts and skills that are usually beyond SEO...

New SEO Reporting Tool from Australia

Wednesday, 26 September 2007

An Australian Sydney based company, DIY SEO Live has recently released a SEO tool package. The package includes a set of SEO tools, which generates comprehensive SEO Reports to evaluate the effectiveness of your SEO activities. There are 3 type of reports included in the package:

SEO Analysis

The SEO Analysis report will help you to evaluate your website's SEO Friendliness. The report includes a wide range of valuable information such as broken links, missing META tags, or Title tags. The SEO Analysis tool also provides details on hard-to-reach pages and incorrectly displayed images.

SEO Links

The SEO Links tool will give you all the information you need to measure your website link popularity. The tool identifies how many websites are linking to you and which websites are linking to your competitors. The information provided is essential for developing and maintaining your link popularity and increasing your website search engine rankings. Based on the results you will be able to improve your link building strategy.

SEO Reports

DIY SEO Live also provides a powerful SEO Ranking reporting tool. This tool will monitor your website search engines rankings for your targeted keywords. This tool also provides historical ranking reports so that you can easily evaluate the effectiveness of your SEO strategy.

As an Australian SEO professional, I really welcome this new SEO tool. DIY SEO Live is really powerful. It provides everything you need to analyse a website and therefore will save a lot of time on any SEO projects. I am also glad to mention that this tool is correctly priced for freelance consultants and small businesses. With the current discount you can get full access to this tool for $49.

For more information on DIY SEO Live or to buy it, visit DIY SEO Live

Australian Blogging Conference 2007

Tuesday, 25 September 2007

The first Australian Blogging Conference will be held on 28th of September (this Friday) at the Queensland University of Technology in Brisbane.

The Australian Blogging Conference 2007 is inspired by David's Winer BlogCons in the US.Instead of lengthy presentations, the conference will be more discussion-based with a discussion leader as a moderator.
The conference will cover many issues raised by the emergence of the blogosphere including the politics of blogging and the legal issues behind blogging.
Among the speakers: many fellow researchers from the Queensland University of Technology, some politicians, lawyers and a couple of recognized bloggers.


The Australian Blogging Conference is a great initiative that contribute to promote the online industry in Australia. If you want to attend, feel free to register here

Powerset Launch to Public

Monday, 24 September 2007

Last July, we wrote an article on the new search engines in development. One them is Powerset, which uses a technology based on natural language instead of using keywords.
Powerset has been launched to an handful of people at the TechCrunch40.

If you want to be among the first to use it, visit the Powerset website and register

Find a SEO position in Australia

If you are looking for a SEO position in Australia, a new SEO jobs portal has been created by SEO Vacancies. The website has a strong focus on SEO, SEM and PPC Jobs. SEO Vacancies also serves the UK, USA and Canada.

According to one of the founder,Paul Griffiths:

"The site is designed to be fresh and easy to use with plans to add RSS feeds and a forum at a later date. In the meantime jobseekers can subscribe for free, upload their CV; search and apply for vacancies; upload photos and write covering letters and even and register to receive jobs via email the moment that they are added."

So if you want to find your next SEO position in Australia or to try your luck in the UK, this is the first stop.

Blog Marketing for SEO - Part II

Monday, 17 September 2007

At the beginning of the month, we wrote a post on the advantages of blog marketing services for SEO purposes.

According to SEA experts, this new way of marketing your website seems to be the next new eldorado for SEO and advertising.

Rand Fishkin from SEOmoz has investigated the value of links from blog marketing. He interviewed a panel of search engine experts from Google, Yahoo, Ask and MSN on the topic. All agreed that paid links from blog reviews have a good impact on your rankings if they originate from a blog with relevant content. While traditional paid links can have a discounted value, links from blog reviews seems to seen as highly regarded by searche engines.

Gareth French from Search Engine Standard even compare blog marketing with directory submission. He identified that links from blog reviews are more powerful than links from directories for the following reasons:

"Here’s how paid posts - by the right bloggers - actually add value over directory submissions:

1) primarily you’re getting the insight and “approval” of a blogger who already has a readership - and if you’re targeting your campaign well, you’ll be contextually relevant to their audience

2) blogs are more vertical than directories … and are more authoritative (this is an untested assumption-based claim)

3) a paid blog post is more likely than a directory submission to get linked to and passed around - whether it does or not will depend on the individual who’s getting paid

4) when one smart company gets its business together and provides paid-post distribution deals for related bloggers (like the techmeme sponsor post box) you’ll see your links spread far and wide"

Aaron Wall, the author of the famous SEO Book also recognised the benefits of paid-post marketing for SEO purposes, but he also concluded that paid-post can have a great impact on sales as the post are actually read by highly targeted people that are interested in the content. He said:"You get exposure in active channels that people trust and are paying attention to"

In a Nutshell, blog marketing or paid-post marketing is not only a great solution to increase your rankings, but it also great to reach your target audience and improve your sales.

Facebook's SEO: Grand Opening to Search Engines

Friday, 14 September 2007

Facebook, the social media network, which has recently created a frenzy among Australian is opening its users profiles to search engines. The 30 milions users profiles will be accessible from search engines compared to the 25 000 , which are currently available.

Facebook will join the 'open to search engines' social network group already made of MySpace, Orkut and Linkedin. Unlike MySpace and Orkut, Facebook claims to put more emphasis on user privacy protection. Facebook users will have the option to display a public profile, while some information will remain private.

Facebook has been accused of costing more than $9 Billion a year to Australian businesses due to the amount of times employees are spending on it. Facebook's SEO means that it will be even easier to find people and therefore even easier to spend more time on it...
A more positive note for advertisers. Facebook's grand opening aims at targeting the masses and therefore is expected to increase the number of users. While the advertising opportunities are still limited this change is likely to make a great improvement.

Free SEO Directories - The List

Ranking high in the SERPS for the highly competitive SEO related vertical is a long and difficult process for three main reasons:

1) There is an increasing number of company/website that compete for high ranking in this vertical.
2) Most competitors are SEO agencies or SEO consultants who know and are usually good at what they do.
3) Even if there are thousands of SEO related websites on the internet, not many of them are willing to give links for free.

In most cases, your website is already Search Engine Friendly and optimized for the keywords you want to rank for. The next obvious step is to build a solid link popularity and especially a large number of relevant, high-quality links from credible domains.

While not all of the highest quality (all the directories are free!), the following (growing)list of free SEO focused directories, should help you to increase the quantity of relevant links to your website and hopefully have a positive impact on your rankings in this vertical.

If you need tips and advice to submit your website to directories, feel free to read our article: How to use Directories for Link Building

List of Free SEO Directories

- SEO Boom
- Directory All 4 SEO

Update June 2008 - Please feel free to contact us if you want to list your directory or if you have noticed any changed in the pricing of the SEO directories listed above.

SEO Specialist - Sydney

Thursday, 6 September 2007

Have you worked across large site structures in SEO or at an agency level servicing a broad spectrum of clients?

If so Downstream Marketing offer an excellent opportunity for an SEO manager to be involved at ground level building a specialist SEO service to our growing list of Blue Chip clients.

- minimum 2/3 years SEO experience
- Background in HTML, PHP, .NET, MYSQL
- Excellent written skills
- Good management experience

- Driving SEO processes
- Keyword Research
- Auditing Websites
- Reporting
- Client Management
- Team Management


Working alongside our current SEM team your role will involve strategic planning for SEO campaigns and implementation.

Key Requirements
This role would suit someone with a background of website development who is already doing SEO at a high level with regard to web design. You will have good communication skills in order to communicate effective change with our clients.

There are excellent career prospects for the right individual. Our company already works with large Blue Chip clients servicing their SEM requirements and is looking to grow an in house team to service the growing need for their SEO requirements as well.

You will play a pivotal role in setting up processes and liaising with clients to implement them.

Our environment is a young company located in Sydney Central near Town Hall located in a modern warehouse office space.

Salary dependant on experience.

Contact Gary Capps 02 9295 5195
Downstream Marketing

Blog Marketing for SEO - Part I

Monday, 3 September 2007

A great option to generate quality backlinks to your website, is blog marketing. Blog marketing is pretty simple and is really similar to traditional advertising network. Blog marketing services do not offer space where you can place your ad, but they do give the advertiser the opportunity to have a blogger reviewing the advertiser's products or services. Blog marketing is more genuine than traditional advertising.

Advantages of blog marketing

Most blog marketing services offers blog post with direct links pointing to your website for $10 to $50, which is really cheap compared to directory submission.
The main advantage is that you have control over the anchor texts for your links, which create amazing opportunities for SEO. As the links are embedded in text, there are obvisously seen as valuable by Google.

Another advantage, is that you can select topic realated blogs,where your review will be published. Lets say you are a travel website and want to generate more links from travel related sites, you can simply select travel blogs. Obviously Google will give more popularity to the link as they will be highly relevant to your content.

If you are a blogger, such services also offer great opportunities to monetise your blog, to find advertisers and make money

Disadvantage of Blog Marketing

As mentioned previously, blog marketing involve a blogger to translate your marketing message, and therefore some alterations of the message might occur. Working for a client, I jave noticed that the message transmitted over a set of blogs can be really different according to the blogger ability to respect editorial rules.
In the same sense, blogger have control of the content and it makes it really hard to ask for content review.

In a nutshell, blog marketing is a great opportunity to generate backlinks to your website at a low cost. Blog marketing also offer the opportunity to differenciate the source of links and can therefore contribute to increase your website rankings, while creating a buzz

Free Google Gadgets for SEO

Aaron Wall has released a couple of useful free seo tools with the recently popular Google gadgets. Google Gadgets are XML programs that allow integrating interactive content in a web page.
The SEO Google Gadgets allow you to conduct backlink check and keyword research directly from your IGoogle or even your own website.

The tools are available for free on the SEO Book website

For more information on SEO, you can have a look at Aaron Wall's SEO Book. It is great updated book, which cover all the aspects of SEO

Free Automotive Directory List

Wednesday, 29 August 2007

Free Automotive directory submission can bring a lot of "link popularity" value, if you website is related to the automotive industry including car dealerships, automotive brokers and automotive accessories resellers.

The main advantage of using content-related directories is the value that the backlink will carry. Indeed backlinks from relevant directories (even if they are free) will not only bring the link value, but will also send a signal to Google that you website is related to the automotive industry and that it should be ranked in this vertical.

As mentioned before, free directories are often not enough to dramatically increase your rankings, but they still provide some value. To help you in your link building process, SEO Sydney Blog has created a list of free automotive/car related directories.

Feel free to read our article if you need more information on how to use directories for link building

List of Free Automotive Directory

Simple Motors
I Know Auto
All World Automotive
Auto Market
Tune Auto
Directory Drive
Auto Uanix
Carz Directory
Auto Links
Muscle Car Directory
Truck 9
Auto Guide

Salary for a SEO/SEM Position

To provide more information on the previous article about seo jobs salaries. I have done some research and found a great article on ClickZ dealing with the topic. It is actually an interview. Even if the focus is more US, the content is interesting to get an idea on the average salaries for different SEO roles.

Q. What's considered a typical salary range for non-management and management positions in the SEM industry?

A. I sort of addressed the money question early last year, but that was specific to how much someone could expect to earn in a corporate SEM position. As far as SEM agency salaries go, earning potential is, for the most part, "commensurate with experience." Consequently, many firms seeking SEM professionals don't post salary details in job listings.

Based on information gleaned from the few firms that publish salary ranges in their job openings, several compensation trends appear. An entry-level SEM position tends to range from $30,000 to $45,000, for example. I did come across one firm, though, that sought an SEM marketing analyst for $10 an hour. You had to answer the phones, too.

If you possess three- to five-years experience in the industry, salaries range from $50,000 to $75,000. This includes the majority of the salary information published for online marketing account managers. More tenured, expert-level paid and organic search optimization specialists can garner $75,000 to $90,000 a year.

Senior management salaries tend to range from $70,000 to $120,000, while SEM directors can earn $95,000 to $150, 000. Of the few VP-level positions that post salary ranges, the most common offering is from $100,000 to $200,000 a year.

Compensation plans vary dramatically in the SEM industry, as do the responsibilities that go along with the job. Money isn't everything. It's equally important to enjoy what you do, where you do it, and who you do it for. It's hard to put a price on quality-of-life factors. Take all these things into consideration when determining what your SEM skill set is worth.

For more information on SEO Salaries in Australia and New Zealand
and SEO jobs in Australia

SEO among the Top 100 Online Retailers

Tuesday, 28 August 2007

At the beginning of the month we discussed if SEO is mainstream in Australia. While there is no comprehensive figures to quantify the real state of the SEO market, it seems that SEO is still in the emergence phase.
Internet savvy companies are getting there, whereas traditional businesses still need a kick.

The results of a recent study, which analyses the degree of optimisation of the Top 100 online retailers, demonstrated that 60% of the Top 100 online retailers are considered optimised to well-optimised. The other 40% are considered moderately to not optimised.

Even if the results are arguable, the study demonstrates a good overall level of optimisation among online retailers. However, the study is focused on the top 100 retailers and ignore small websites. As leaders, I would expect the Top 100 to be all optimised, at least a little. An interesting aspect of the study would have been to measure the optimisation among smaller websites.

It would not be surprising to have very different figures for small businesses. Personally, I would suspect that only 20% of small online retailers to be optimised, but feel free to leave your opinions

SEO/SEM Assistant Position

Monday, 27 August 2007

If you are looking for a SEO/SEM position, here is a job for you

A global full-service media company is looking for a search engine marketing assistant. The company is looking for a graduate with little to no experiencein search engine marketing.
The company is ready to provide on-going training.

Key responsibilities

• Responsible for implementation and delivery of paid search campaigns
• Generation of reports for paid search and search engine optimisation campaigns
• Undertake preliminary stages of search engine optimisation projects including analysis and research
• Assist in creation of PowerPoint presentations to support new business proposals

SEO/SEM Skills requirements

• A logically-minded University graduate with a strong analytical focus
• Interest in the Internet / Search Engines
• Fluency in Microsoft Applications (Excel, Word and PowerPoint)
• Excellent communication and language skills
• Desire to learn new skills and technologies
• Any experience with Search Marketing a bonus
• Understanding of HTML and JavaScript a bonus but not a requirement

If you are interested call S2M Digital at 02 9228 9000.

More information on the SEO industry in Australia and SEO Jobs in Australia

Discussion on SEO in the Sydney Morning Herald

Wednesday, 22 August 2007

A nice long article from the Sydney Morning Herald about the different aspects of search engine optimisation. The article covers area such as Black hat search engine optimisation and some other necessary evolutions in the industry.

The Sydney Morning Herald has also made a good effort on including Australian SEO professionals.

Digital Media & SEO Recruitment Agencies in Australia

The internet marketing industry in Australia is still young and clear paths to find a job in the SEO industry are not well established yet. It is not always easy to find companies that recruit or to find the specialised recruitment agencies.

To make it easier, we published an article on how to find a SEO job in Australia (Late July 2007). The article provides good resources on where to look for these jobs.

This month, we have gathered a list of recruitment agencies specialised in the digital and interactive media. Even if those agencies are not clearly labeled as 'specialists in SEO Jobs', they often have jobs ads for SEO and search engine marketing jobs.

Recruitment consultants specialising in Media Sales, Advertising, Marketing and Creative Services recruitment and selection roles for the online industry.

Zembi Connect
Progressive Digital Recruitment business with a global approach. Zembi Connect has a significant experience in the Digital space working across creative agency, media, media owners.

Online Recruitment

Our main focus is the supply of talent to clients who demand executives with IT&T and interactive / new media experience.

Aust Corp Consulting
AustCorp Consulting is a specialist recruitment firm that focuses on sales and marketing professionals. We service the Media, Advertising and Online/Digital industry sectors.

Cutting Edge Recruitment
Digital Media Recruitment Company.

More information on the SEO Jobs in Australia.

Google vs. Yahoo - Yahoo wins!

Wednesday, 15 August 2007

According to the recent American Customer Satisfaction Index Survey Results Yahoo is going up, while Google is going down.

Yahoo beats Google
The ACSI survey aims at measuring the overall customers satisfaction for the services offered by the major search engines. The results show that Yahoo beats Google by one point with respective scores of 79/100 and 78/100.
The comparison against last year results, shows that Yahoo jumped by 4%, whereas Google dropped by 3.7%.

Marketing and Strategic choices are the main issues
The major reasons attributed to the results is the fact that Yahoo tends to provide a better presentation and marketing of their services. Yahoo ahs recently changed its platform and introduced a new search engine marketing platform, whcih it likely to have influenced the results.
However people seem to a bit bored about Google. The search engine page has had the same structure for at least 5 years. The services offered by Google are not clearly presented. Even if Gooogle's products are great, the average users do not perceive the benefits of them... Moreover Yahoo has created a lot of connexion with the social networking media, while Google has not yet proved to be willing to get heavily into that sphere.

In a nutshell, Google appears to be more the 'Geeky-Techy' search engine, while Yahoo is bringing a bit of funkiness in the search engine business... Does not it sounds similar to some other big rivals? Think of Mac and PC ??

Google still dominates the search market
However, Google is still the leader in the search engine business with more than 49.5% of market share in the US market ( around 78% in Australia). Yahoo manages to capture 25.1% of the market, while Ask made a great move with 5% market shares..

15 % Discount on Links

Tuesday, 14 August 2007

If you have ever thought of buying links to increase your search engine rankings results quite quickly, the guys at Text Link Ads can help you with that! They have a large inventory of websites, where you can add your link to.
The service is quite costly on average $25/month/link, but it can be really useful if you want to get easy win in search engine rankings.

In August you can get a 15 % discount on the all life of your links if you use the coupon code: august when you process your order.

So if you have planned on buying links in your link building strategy, this is a great opportunity!

If you do not want to spend your budget on paid links, there are plenty of free link directories. However the results might not be as quick.

SEO Salary in Australia: What to expect?

Sunday, 12 August 2007

Following our last post on how to find a SEO job in Australia, we have decided to provide a little more information on the SEO jobs market in Australia.

The market is booming and many internet marketing are recruiting without limit. The only matter at the moment is the number of candidates available.

Is SEO Mainstream in Australia ?

Tuesday, 7 August 2007

Depending on who you are asking this question to, you would get two very different answers, which will reflect the current state of the market.

If you are an online marketer, a website owner or even better a SEO consultant, i would highly suspect you would reply with as strong and clear yes. Fair enough! SEO has been around for a while. Back in the 90's some sort of SEO emerge and is now a recognised online pratice.

Well that is true if you are in the industry, but there is still a strong misunderstanding or even worst a strong lack of knowledge among traditional business owners and marketing managers.

Robbie Hills, managing director of 24/7 Real Media, said that while categories such as finance, telcos and automoties were already experienced in search, there are plenty of Top 100 and Top 200 companies that are not using search as much as they could.
Many Australian banks, Credit Card companies and Mortgage companies (to quote only this part of the iceberg) do not have their websites in the first search engine results pages...
If you are approaching them with a nice SEO proposal, they will probably look at a you and say: Well that is really interesting, but we are doing paid search, we are on top of search engines results page and it brings us good results. They will then look at your proposal which talk about on-page factors optimisation and link building, and then look at the price and will say probably say, let's talk about this next year we do not have the budget. Some others will even tell you, 'That is great but, what do you mean by SEO ?

SEO is not mainstream because online marketing companies fail to communicate this online practice in 'traditional business terms'. The whole jargon associated with it create a real technological gap. On the other hand, traditional business owners and manager are so used to the 'traditional way of doing business' that they fail to open their mind to this alternative. Robbie Hills estimates that hlf of his job his to educate customers.

SEO has a huge potential in Australia. When you look at the number of companies spending a huge amount of money on paid search to gain market share, SEO could bring the same results at a fraction of the cost . Online marketing companies really need to educate their customers by using a simple language and a concrete result based approach.

The potential is there and capturing this huge market lies in the online marketing companies ability to close the knowledge gap with traditional businesses.

25 % Discount on Best of The Web Directory

Thursday, 2 August 2007

Best of The Web directory offers a 25 % discount of all directory submission and sponsorship advertising.

Use the promotion code : SIZZLE25.

It is the biggest promotion of the year and it will end on the 31st August 2007

SEO Guide

Friday, 27 July 2007

Search engine optimization and search engine marketing offers great opportunities to market a business, however it is important to find out which one is the most suitable in terms of results and return on investment. SEO Sydney has already made a comparison of both search alternatives.

An Arizona SEO agency has also developed a 5 part SEO/SEM guide which explains in a simple but exhaustive manner the benefits and main advantages of each alternative. The SEO guide takes you through the most important concepts you need to know about search engine optimization and search engine marketing.

The first lesson helps you with the keyword research. The guide describes how to select the most important keywords for your business and also provides you with free tools to conduct the research such as Wordtracker.

The guide also explains the on-page factors. This part is actually quite interesting as it covers the most important concept to make sure that the page of your website will rank high in search engines for the targeted keywords.

The off-page factors are explained in section three, which also suggests how to improve the link popularity of your website. The number and the quality of links pointing to your website is an important factor used by search engines to rank websites. The guide suggests innovative and cost-effective strategies such as the use of social bookmarking websites for link building.

There are many SEO/SEM guides on the internet, some of them are useful, but most of them are just repeating what everyone knows already and do not always bring value. The SEO guide developed by this Phoenix SEO company is quite exhaustive and brings up-to-date information. The approach is simple and well-structured which really helps understanding what to expect from search engine optimization and search engine marketing.

SEO Job - Senior Search Engine Specialist (SEO/SEM)

Wednesday, 25 July 2007

ONLINE –Senior Search Engine Specialist – SEO / SEM DIGITAL

Do you possess experience in the SEO / SEM field & now are looking for the next step in your career?

We are currently recruiting for a Senior Search Engine Specialist who comes from EITHER a SEM or SEO background.

As a Senior Search Engine Specialist you will oversee the SEM / SEO operations for the existing agency clients and also assist in the pitching for new business. You will be the Search champion, and will be supported by a Regional team of Search professionals.

Your day to day duties will include the management and optimisation of both Paid Search and Search Engine Optimisation programmes for clients, taking day-to-day responsibility for their operation and managing them to meet clients' performance targets.

You will plan, execute, analyse and optimise clients' paid search campaigns; analyse and optimise client websites, making recommendations to increase search engine traffic through improved organic search engine visibility.

Previous experience with search engine marketing tools would be highly regarded.

What you do need – is real passion about search be it SEO or SEM, and possess strong analytical and communication skills.

If you consider yourself a tad too senior for these roles and you are a Search Guru then we would love to hear from you as we have we have a number of other opportunities.

We are also open to talking to experienced ONLINE professionals who would now like to transition into the specialist Search area.

Please forward your application to or call Andrea on 02 9818 3383.

How to find your SEO Job in Australia

Monday, 23 July 2007

Finding a SEO Job in Australia is not hard at all. The search industry is booming. According to Frost & Sullivan (Jan 2007) Australian companies are predicted to spend over $975 Milion in online advertising spend... SEO Companies are activelly recruiting , and the salaries are growing...

Maximising your opportunities to find the best SEO jobs requires applying your knowledges of search...

Classified websites

There are a lot of classified websites, which display SEO jobs advertisement. The most famous in Australia is Seek. There are a lot of ads regularly updated. This is a good option to find a job, but the competition is fierce. Alternatively MyCareer offers a large number of ads as well. Do not forget to look up Gumtree, which has SEO ads sometimes.

SEO Companies

You best chance to find your job is to contact the Australian SEO companies directly. Most of them are recruiting constantly and have ads on their websites. They are pretty easy to find, just type 'search engine optimisation' on Google and you will find a lot of them if you keep on going down the result pages.
Most Australian SEO companies are middle size and will be really reactive to reply.

Specialised Recruitment Agencies

Some recruitment agencies are specialised in SEO/SEM jobs. They regularly have SEO jobs offers and are often looking for new experienced candidats. The most popular in the SEO industry is LaVolta. They offers recruitment services for big internet companies as well as small size online marketing agencies. SEO Sydney regularly posts SEO job ads from LaVolta so if you want to be regularly updated, subscribe to our feed.
Click on the link for more information on the SEO Recruitment agencies in Australia

As I said the market is growing and the number of qualified SEO is limited, so if you have 2/3 years SEO/SEM experience, it won't be long before you get your first job...

New Search Engines: Is SEO under threat ?

The search engine world is changing quickly! While an handful number of search engines are gathering 97% of the search engine market. Many small search engines are trying to challenge the major players with new searching technology.

PowerSet: Natural Language

Powerset is one of those new search engines trying to break through. Powerset has been developped by the PARC (Xerox's Palo Alto Research center), which contributed to major computer based innovations. Powerset search technology is based on natural language instead of keyword based. In order words, the search engine aims at understanding the meaning of the sentence instead of just matching the keywords.
On top of that, Powerset features a user based evaluation technology, which will take into account the search engine users opinions to evaluate the relevancy of the results.


IRazoo is another new comer from Houston. IRazoo aims at exploiting the search engine users ability to evalate Results relevancy. It is therefore a mix of keywords based search engine with a user feedback. Search engines 'voters' will help to rank results. A website which has a lot of vote will be highly ranke, whereas a website with bad votes will drop... Search engine users are encouraged to vote thanks to 'rewards points that can be redeem...
Even if the idea is interesting, it does souds similar to the Google Page Rank score, with the difference that votes do not come from links but from individulas...

A New Trend

The chance of success of those new search engines are quite low considering the strong domination of Google, Yahoo and MSN; however this trends reflect a need for more relevant search engine results that cannot be tweaked...

If those type of search engines bring their promises in terms of relevance, and therefore capture more search market shares, it is highly likely to have a strong impact on the current way of conducting SEO. Moving from keywords match to natural language based search, will contribute to eliminate the rankings gained thanks to on-site keywords optimisation. Besides the human intervention will contribute to eliminate or partly eliminate the top results generated by black hat, spammy SEO...

The SEO industry will therefore have to evolve to new paradigms...

SEO for Flash Websites

Thursday, 19 July 2007

I have been recently contacted by a Flash developer friend to advise on the search engine optimisation for a Flash website. My first answer was that Flash websites are not search engine friendly. if Google can read some of the content in Flash, it is impossible to optimise the Flash content. As the keywords he want to be ranked for a pretty popular it would be almost impossible to be able to achieve good rankings.

I am asked the question around and search the internet. Most SEO consultants simply turn their back when they hear the words SEO and Flash together. There is a common belief that Flash websites are harldy optimisable. It is actually true, but instead of trying to find solution SEOs (including myself) will recommend to remove the Flash and move to a HTML based website. HTML is the golden child and Flash the delinquant. Based on that many SEOs do not even want to look for more and jsut give up or try to make their client change their way.

Build a HTML and a Flash Website

However, I got really interested in finding a way to make this possible.The first solution I found is to build 2 websites. One in Flash and the other one in HTML. The HTML home page will provide a link to the HTML version, which will be indexed by Google, and one in Flash. However, this solution implies building two websites,which is costly. Moreover, this solution will not be great for Page Rank distribution. I quickly give up with this alternative

Progessive Enhancement

I kept on searching an came up to a blog talking about progressive enhancement. Progressive enhancement is not a new method, but it is often ignored or not explored by SEOs. Progessive enhancement is web development method promoted by the latest web standards. It consists in imporving the user usability by allowing most user to be able to have access to the content of a website.
Back to our case. Following this methodology, you start with your HTML, you can lay out the content as you want using the usual HTML tags. You can also introduce CSS to make it look better. The next step is to introduce the Flash movie using a Java-Script. As Search engines do not read Java-Script, they will skip the Flash file and only index the content from the HTML. On the user side, if he has the right plug-ins, he won't even see the HTML as the Flash will replace the content...

On a SEO point of view, it is possible to optimise the content and Google will index it.. That is it! I definetly recommended this method to my friends and told him to read a great example to make sure to implement the code properly. Nothing is impossible tto optimise :-)

SEO Sydney Blog: Advertising Opportunities

Tuesday, 17 July 2007

SEO Sydney Blog offers innovative and cost-effective advertising opportunities for search engine marketers, seo agencies and recruitment agencies.

SEO Sydney in figures

- 1300 + Unique Visitors/month* growing rapidly
- Highly targeted audience of Australian SEO/SEM professionals.
- Quoted in The Australian
- Google Page Rank 3
- First page ranking in Google for "seo jobs australia" , "seo jobs sydney" "seo blog australia", "seo syndey".

*Source: Google Analytics

Option 1 : Post Advertising

Advertise your latest offers or events on SEO Sydney Blog.
- Cost-effective: Only $35 per post
- Easy: You send us the information, we write the post for you.
- Good for your rankings: The post includes permanent direct links to your website.

Option 2: Post Advertsing + Logo on the Homepage

Advertise your job offer, or event to the Australian SEO professionals with your logo on the homepage for a month and a permanent post on SEO Sydney Blog
- Cost-effective: Only $50 per post + your logo on the homepage for a month.
- Easy: You send us the information, we write the post for you.

Option 3: Banner Advertising

We do offer banner advertising on ad-hoc basis. Please feel free to contact us for more information alban(at)

Search Engine Bootcamp in Melbourne

Monday, 16 July 2007

After a trip in New Zealand, The Search Engine Bootcamp (SEO Training) is having its Melbourne edition on the 9th August 2007 at the Rydges Carlton Hotel.

This edition is a bit special because they have Bruce Clay as a special guest. Bruce Clay will hold a one hour session on SEO, which will definately be worth going. The workshop will also cover the usual SEO and SEM topics.

The price for the Search Engine Bootcamp workshop is $595.00, which includes:

- 1 month free subscription to Trellian Keyword discovery
- Free podcast of the event with speakers note.

Google Algorithm Update

Thursday, 12 July 2007

The SERPs in Google have changed quite a lot in the last couple of days! A number of websites have litteraly disappeared from the top pages,whereas others have jumped to the top... Well it seems that Google has updated their alogrithm or has implemented a big data refresh on the 5th June.

According to Matt Cutts blog, Data refresh should have a low influence on the top results of the SERPs and therefore the changes occured are more likely to be a result of a new Google Algorithm update.

The last one took place Mid May, with a strong focus on backlinks value. However this one seems to give more value to website age. Indeed it seems that this factor receive a lot of weigh. As a result Google will give more value than ever to an old website.

In terms of backlinks, Google has reinforced their ability to evaluate relevant and natural links over low quality and 'artificial' links. Therefore a website with a low volume of relevant link will probably win over a website with a large volume of irrelevant links.

Lastly it seems that Google has given less power to the PageRank...

Some corrections are likely to appear on the weekend and will reveal more on the way Google look at websites...

Negative SEO: Think Outside the Box!

Wednesday, 11 July 2007

Your website does not rank for the keywords relevant to your business, your traffic is low... On the other hand your competitor is catching a huge share of your online business as a result of its prime position in the major search engines...

Well you probably need a really need to do some serious search engine optimisation to gain these market shares back. However lets say your competitor has a page rank of 7, a well optimised website, which is 10 years old and a follow a constant link building strategy to maintain is position.

Think outside the box!

The most obvious thing is to try to make you (your website) stronger to beat the competition. However, it sounds a little like breaking a mountain with a hammer type battle. You will spend time and money trying to catch up and it will probably takes a couple of years before you reach a proper level if you ever manage too. Waiting for that time, you will probably keep on losing market shares so that when you will be in a top position, your compititor brand will be well established and therefore customers won't even try your services.

Now if you think about SEO as a way to artificially improve your ranking in search engine, the opposite is true ! If experts can move a website up the ranking with SEO, they could also bring it down. Mastering the rule of search can help saboting a website ranking.

As weird as it sounds, this strategy could the one to get rid of your almighty competitors.

How Negative SEO works

The search engine algorithms monitor links. In a nutshell, the more links, the more your ranking increase. However the Google algorithm is designed to identify spammers by monitoring the origin of links and their quality. Once you website is caught by the Google spam filters, your website is condamned to the supplemental results page and as a result you will disappear from the SERPs and loose your visibility.

Negative SEO follow the same principle, it consists in make the search engine algorithms think your competitor website is a spammer. Sounds simple, but it is not really. Effective negative SEO, will require you to create thousands of 'black hat type links' before any result will appear...

Some professionals charge around $6000/day for these services... so it is not cheap but if it works you can really create some damage. A webmaster said he lost 5 million visitors due to a 'negative seo' attack....

If you are an angry person, who is ready to get into the SERPs war, Negative SEO might be a solution for you (on top of a proper SEO for your website.

SEO Jobs - Average Salaries

Saturday, 7 July 2007

The demand for qualified SEO professionals is booming in Australia. Many agencies are looking for experienced professionals, but cannot find the right people. SEO companies are also forced to advertise jobs targeted at IT professionals or marketing professionals offering them to be trained as SEOs.
Recruitment agencies are also fighting to attract qualified SEO applicants as the offer is limited.

The good thing if you are a SEO consultant is that the salaries are risings. Earlier this year, The Australian has published and article quoting huge salaries for qualified SEO consultants. These figures seem to be a little bit over-exagerated, but they demonstrate that wages are rising in Australia.

Looking at our UK cousin, the same trend can be identified. According to UK IT Jobs Watch the average salary for SEO Professionals has increased by more than 10% in the last 3 months compared to the same period last year. The current salariy is £31,947 per year, which is the highest level since 2004.

Due to the high demand and the strong growth rate of the SEO/SEM industry the salaries are expected to increase at a similar rate in the next 6 months. So if you are considering changing job, do not be shy and negociate...

SEO vs. SEM - Which one to choose from?

Thursday, 5 July 2007

Many marketers and media buyers has demonstrated their preferences for SEM (PPC Advertising) over Search Engine Optimisation (SEO). In June, the Australian has revealed that Paid Search represents around 47% of total advertising spend as a result of a 51% growth rate in the last 3 months.
The frenzy of SEM has contributed to leave SEO (Search Engine Optimisation) behind in the race for online results...

However, is it the right strategy? To answer this question, let's examine both options using the popular

SEO vs. SEM - Generating Traffic

One way of evaluating online marketing initiatives, is to look at their repsective ability to generate traffic.
A study conducted byIProspect has demonstrated that 60.5 % of search engine users find the natural search results more relevant than paid search. If we consider relevancy as the only factor responsible for clicking on a listing ( there are obviously more than one), the natural search, generated by SEO, is highly likely to win the battle. The study also reveals that experienced internet users much prefer natural search.
Another studyby OneUpWeb reveals that search engine users are 6 times more likely to click on natural search than paid search.

For generating traffic, natural search and therefore SEO is the winner

SEO vs. SEM - Generating Sales

Generating sales is what every marketers and webmaster want to achieve and is often the reason for choosing to spend some money on online advertising. To compare both options on their ability to generate sales, lets look at the conversion rate.
A study by WebSideStory has demonstrated that Paid search (SEM) has an average conversion rate (US market for B2C ecommerce websites) of 3.40%, whereas natural search has a conversion rate of 3.13%.
Paid Search is therfore 9% more likely to generate a sales from a visitor than natural search.
No wonder why SEM (Paid Search) is more appealing for marketers...

SEO vs. SEM - R.O.I

Another interesting indicator to look at is the profitability of each alternative. After all, that what it is all about. Looking at the profitability, lets look at costs.
In theory, natural search traffic is free.. it is not really true as SEO has a cost, which should therefore be considered. However SEO is one initial cost that will bring results for many years.

On the other hand, SEM brings paid traffic and sometimes highly expensive traffic. For example in the finance industry in Australia, the average cost per click can easily reach $4 sometimes even more.
The domination of Google over Paid search, also contribute to create a high level of competition and therefore push the prices up.

Let's consider an example:

A company X runs a PPC campaign and brings 2000 visitors a month at a $2.00 CPC. Over 6 months, the company will spend $24,000 on advertising.
Based on the above conversion rate, the company is expected to generate around 408 sales.
If we consider the average order value of $100 the company will generate $40 800 in revenue with a Cost per Sale of 58.8%

The company Z considering SEO, will have to invest around $12 000 for a good seo campaign. If we consider that the SEO is successful, the search engine users are 6 times more likely to click on natural search. Based on paid search figures, the comapny Z should be able to attract 6x more traffic than paid search less just consider X3, which represents around 36 000 visitors. With the conversion rate of 3.13% teh company Z is likely to produce 1126 sales and therefore a revenue of $112
600 with a cost per sale of 10.6 %

No doubt that the SEO win in terms of profitability


SEM might be more profitable in particular industry, where the value of sale is more important. Moreover SEM is still highly popular and results are there. The profitability of SEO also depend on the success of the SEO project and the ability of the website to rank high for high volume keywords.
However, the cost of SEO is way lower in the long term and will therefore prove to be more profitable than SEM.

Both Alternatives should therefore be recommended, but a long term perspective should highly consider SEO as a strategic competitive advantage.