SEO Industry Survey from SEOMoz

Tuesday, 29 January 2008

The guys at SEOmoz have announced today, the launch of the SEOmoz SEO Industry survey. The survey is targeted at people interested in SEO and should run for a couple of weeks. The results should then be published on SEOmoz blog on March 11th.

The survey includes 51 questions which gather anonymous information on a large range of SEO related topics including: SEO tools, most important SEO criteria, SEO training and many more.
I have done the survey and the results will be really interesting. The survey is likely to have a North-American focus, but it will be great to have more Aussie opinions included in the results.

If you want to enter the SEO industry survey, Click here

I forgot to mention that you can win an Apple Iphone by taking the survey!

Google Geek Nights - 2008

Monday, 28 January 2008

After the good feedback of the first Google Geek Night in October 2007, Google is holding new sessions in February. The Google Geek Nights are agency-focused and provide presentations of the new Google 's products.

The Sydney night will take place on Feb 12th, Melbourne on the 19th and Auckland on the 20th.

This second Geek night will cover the following products:

- AdWords - MCC/GAP, Report Center, Keyword tools
- AdWords - Billing & Payments
- Google Analytics
- Mobile
- Maps & Local Business Ads
- AdSense & AdSense Quality
- Website Optimizer
- YouTube
- Orkut

The Future of Search Engine Marketing - AIMIA Conference 2008

Saturday, 26 January 2008

AIMIA and 24/7 Real Media are organizing a 2 hours conference/forum exploring the future of search engine marketing in Australia and abroad.

The conference will take place in the KPMG Auditorium in Sydney on February 12th and explore the following questions:


  • How to take advantage of the emerging trends in the search engine marketing industry?

  • Mobile:Is this the new frontier for opportunities in search?

  • Widgets: unified search, personal search and videos - the buzz words for 2008?


This sounds like an even better option when you look at the pricing:
AIMIA Members $60
AIMIA Non-Members $120
Click Here to register


Visit our Search Marketing Events Agenda to know about the next search marketing events in Australia

Save Energy, While Searching ?

Tuesday, 22 January 2008

Save energy while searching, is the concept that Blackle, a website using Google Custom Search engine feature claims. Blackle has been created in Sydney, Australia in 2007 by a company call Heap Media based on the following concept:

Blackle saves energy because the screen is predominantly black. Image displayed is primarily a function of the user's color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen." Roberson et al, 2002

Blackle uses the same tecchnology as Google (and also share their text ads), which makes your search as effective, but instead of having a white background it has a black background. Using a black background, has contributed to save 421,207,977 Watt hours until know.

As pointed out by Sly, this theory is true with CRT screens, but is not so promising with LCD screens
According to a review in BusinessWeek:

CRT and LCD monitors use different amounts of energy to produce a black screen due to their design according to Scott Gray, product manager a Hewlett Packard. CRT monitors produce an image by firing a stream of electrons at phosphorescent material within the screen. The various frequencies with which the electrons hit the phosphorescent material produce the unique colors. Black is the default color of the phosphorescent material when no electrons are hitting it and the electron gun is essentially off. "The CRT is using less current with a black screen so there is less electricity used," says Gray. "The peak current is with a bright, well-lit image."

LCD screens, on the other hand, are lit via fluorescent tube lights located above or behind the LCD screen. The screen scatters the light, creating the picture. When an LCD screen is on, the lights are also on. "Black is not created by the absence of electricity or by turning off the light," explains Gray. "In a lot of cases, a black screen looks purple because the colors are created by mixing the right pixel elements in the LCD together at the same time.

It seems that the whole concept is now (already) a little outdated. I guess even if the amount of energy saved won't be huge, the amount of articles talking about it will be far greater and that is probably the main advantages for those who got into 'dark background' search engines... Nice Online PR/Viral Marketing example :-)

Google Webmaster Tools Upgrades

Wednesday, 16 January 2008


2007 was a good year for Google Webmaster Tools, which kept on improving with the assistance of the growing Webmaster Central team. Google Webmaster Tools is more and more a regular pitstop for any SEOs. On top of the sitemap registration and the backlinks analysis, the console offers great new features that help to effectivily manage the indexing capabilities of your website

It started in February 2007, when Google Webmaster Tools went out of Beta and become an official Google product.

In April 2007, they introduced the URL Removal Tool, which is quite effective if you need to get some of your embarassing, outdated or spammed pages out of the Google Index.

In August 2007, they introduced the robots.txt analysis which also allows controlling what Google indexes.

In September 2007, the Webmaster Central team gave a new look to the interface and introduced the Subscriber Stats that tells you how many people are actually subscribing to your RSS Feed.

October 2007 was big. They introduced the Top search queries feature, which gives heaps of valuable information to evaluate the keywords that generated traffic and your ranking for these keywords. They also introduced the controversial site links, which add a couple more targeted links and finally the geographic targeting for those that have their websites hosted in US and want to be more present in the Australian search results of Google....

Finally the last upgrade came in December with the release of the Content Analysis, which is a must-use tool for any SEO project. Among other features, The Content Analysis gives you stats on your Title Tags and identifies your duplicate content. In other words it analyses your website based on some of the criteria extracted from the obscur Google Webmaster guidelines. This makes your work much quicker and much easier.

2008 should also bring new upgrades and hopefully some great features for SEO!

January 2008 - Google PageRank Update

Tuesday, 15 January 2008

The first Google PageRank update for 2008 has been conducted on January 10th until around January 12th.

The last Google PR update took place at the end of October 2007. This new Page Rank update seems to be a little early compared to the previous ones (usually every 3 months.) Will Google increase the PR update frequency in 2008?... We might never know! :-)

Launch of Global Thoughtz

Monday, 14 January 2008

I am really happy to announce the launch of the new global online marketing blog: Global Thoughtz. From the initiative of Manoj Jasra and with the help of a growing number of talented bloggers, the Global Thoughtz blog gathers useful information on the different ways of performing online marketing in various countries.

Global Thoughtz is a reference if you need to know country-specific information on online marketing. Among the large range of topics covered, you can learn:

- The State of the Search Marketing job market in Canada
- The list of the most popular Russian search engines
- The Australian Internet users profile

As a contributor of the Australian section, I would like to congratulate Manoj and the other bloggers for all their efforts to generate useful content and long life to Global Thoughtz.

If you are interested to contribute to any section, click here

Search Marketing Events Agenda 2008 - Australia

Monday, 7 January 2008

After a 3-week break in Europe, it is time to get back to some more regular posting. To start 2008, we have researched and listed some of the most interesting Search Marketing events. For those looking for internet marketing jobs, these events also offer great opportunities to meet the major players in the industry.

Also most of these events offer interesting discount for early birds, so do not wait until the last minute.

AIMIA Conference: The Future of Seach Marketing

AIMIA and 24/7 Real Media's conference, will explore the new trends in Search Marketing, including mobile search and widget. The conference will take place on the 12th February at KPMG Auditorium in Sydney.

Search Engine Bootcamp - Travel Edition
The first search engine marketing event for 2008 will take place in Brisbane on the 14th February. This edition will focus on the Travel vertical. Click here for more information.

Ad Tech Sydney
Ad Tech Sydney, is arguably the biggest interactive marketing event in Sydney. It cover a large range of topics related to interactive technologies. The event will take place a the Hilton Hotel in Sydney on the 12th and 13th March. Click here for more information.

Bruce Clay SEO Training
For the third time in Australia, Bruce Clay will present his 3 day training course covering search engine optimisation (SEO) principles. The course will take place in Sydney at the Shangri-La Hotel from the 17th until 19th March 2008. Click here for more information.

Search Marketing Expo Sydney

From April 10th until April 11th, the SMX (Search Marketing Expo) will take place in Sydney. It is the Australian premiere of the popular US and now global event. Click here for more information

Search Engine Room

The popular Search Engine Room conference will take place in Sydney on the 7th of October 2008. Click here for more information. Search Engine Room will also be in new Zealand on the 11th November.

E-Marketing & SEO Conference @ Cebit 2008
As part of the Cebit Event in Sydney, the E-Marketing and SEO Conference will take place on May 21st. This Conference is organised by Search Strategies.