SEM In-House Salary Survey 2007 from SEMPO

Monday, 4 February 2008

SEM Salary Survey 2007 - SEMPOSurveys about SEO and SEM are quite popular those days. SEOmoz has recently announced the launch of their SEO Industry Survey. At the begining of January, SEMPO had released the results of its In-House Search Marketing (SEM) Salary Survey 2007.

While having a strong North American focus and being oriented towards managers roles (26% of the respondents are managers) the results are quite interesting if you want to understand the industry and the salary a little more. The results confirm that the industry is young as around 64% of the respondents have 5 or less years of experience.

Experience has a strong impact on SEM salaries

The results also bring more realistic salary expectations than all the articles on the net outlining outrageaous salaries. Quite logically, the number of years of experience has a strong influence on the salaries.

49% of respondents with less than 3 years experience have a salary ranging from 0 to $50,000.

SEM Entry Level Salary

- Managers (26% of the respondents) can expect salaries ranging from $60,000 to $90,000.
- Seniors Manager (20% of respondents) have salaries ranging from $70,000 to $100,000.
- Directors (16% of respondents) have salaries ranging from $100,000 to $120,000.

It is also important to notice that extremely high salaries are not so common (unfortunately).

If you are interested in other findings of the survey, visit the SEMPO website


Anonymous said...

Thanks for this valuable info.