$10 Off KwikGoblin Directory

Sunday, 30 March 2008

Jeff Behrendt's directory KwikGoblin is offering $10 off featured and regular submissions until the end of March, which is today... It is a short notice, but it is better than nothing.
To take advantage of the discount, type the coupon code: Spring in the checkout page.

Additional coupon codes for directory submissions are available on Best of the Web Directory and Text Links Ads

SEO Quake vs. SEO for Firefox

Thursday, 20 March 2008

I have been a fervant user of SEO for Firefox for the last 10 months. I always found that Firefox plugin really useful and time-saving as it brings instantly and in one location a set useful SEO data about a website.

Recently I had to re-install Firefox and came across a dilema: Should I re-install SEO For Firefox or should I try another tool? Being curious by nature, I chose the second option and gave SEO Quake, a tools rom guys of SEO Digger a go.

After a couple of days of trial, I came to the following conclusions:

SEO Quake loads data much faster
When you use the application in SERPs (Search Engine Results Pages) SEO Quake is the tool to choose. I have noticed that SEO Quake loads all the information around 25 to 50% faster than SEO For Firefox.

SEO Quake is more user-friendly
SEO Quake use icons that makes reading the information easier and quicker. The graphic elements are also more elaborated than in SEO for Firefox. When navigating a specific website, SEO Quake, provide all the SEO information in a toolbar on top of the website, which gives a direct access to all data. With SEO for Firefox, this function requires a little more work. One of the best function is to be able to export the result in a CSV format for further analysis.

SEO Quake provides more information
The main advantage of SEO Quake is surely its ability to provide more information than SEO for Firefox. On top of all the data that SEO for FIrefox, SEO Quake offers a direcct access to the source code of the page, the keyword density analysis (very, very useful) and the number of external and internal links.

As a supporter of Aaron Wall's work, I wanted to find something to defend SEO for Firefox, it was not easy and the only advantage I found is the fact that SEO For Firefox highlight the 'no follow' links in a page, whereas you need a special plugin for this with SEO Quake.
In conclusion, I would recommend to use SEO Quake, which provide more information, quicker, in a more user-friendly way.

Google Introduces Teleporting

Monday, 17 March 2008

After introducing Universal Search last year, Google is now bringing 'Teleporting' in SERPs (Search Engine Results Pages).

'Teleporting' is the concept of searching within a website directly from a search engine. In practice, teleporting is an additional search bar located under the listing of a website. This search bar is dedicated to search only the website (see picture below).

According to the Google Blog the idea of 'teleporting' came from researches which identify that users looking for a site are usually typing a site name in Google to reach it. Google engineers also noticed these users will then carry another search within the website itself to reach a specific page.

While helping search engines users reaching relevant content, teleporting also help Google keeping users in the search engine results pages a little longer. In the same way as Universal search, by letting people stay longer in the SERPs instead of going to another website, Google can increase the user exposure to targeted search engine advertising and therefore improve the visitor likelihood to click on a sponsored link.

Moreover, by offering an additional search box to search the specific content of a website, Google also improve its knowledge of what search engine users want and can then offer even more targeted ads that are highly likely to be clicked on. As these ads are displyed in the SERPs, Google makes even more revenues as it does not have to share it with any publisher.

It is a smart move that follow Google's strategy to keep users on their site a little longer to increase their advertsing revenues!

SEO and SEM Salary Survey - Australia & New Zealand

Wednesday, 12 March 2008

SEO Sydney Blog has released the Australian and New Zealand SEO/SEM Salary Survey at the beginning of February 2008. So far the response has been good. We have recorded around 50 respondents to our questionnaire and the results are already pretty interesting.

The findings were supposed to be released at the end of this week, however an increasing number of people have taken the survey in the last couple of days and therefore it might be useful to wait a little bit more to gather more accurate results.

The results will now be released at the end of March. That leaves plenty of time for those who have not taken the survey yet, to do it! If it is your case, please take the survey now

Thanks for your support!

15 % Discount on Text Link Ads

By the look of things, March seems to be a good month if you are doing link building or wanting to take advantage of some good discounts.

As mentioned last week, Best of the Web Directory is offering 25% off directory submissions.

This week Text Link Ads (text-link-ads.com), the provider of paid links is offering 15% discount on their product range if you use the coupon code: march

Save 25% on Directory Submissions

Tuesday, 4 March 2008

For those doing some link building, you might appreciate a 25% Discount on any submissions to Best of the Web Directory.

To benefit from this discount you need to use the following coupaon code at the check out: SAVEBIG

The promotion last until the end of March and is valid on all the advertising solutions available at Best of the Web.

Google Awarded Best Company to Work For

Monday, 3 March 2008

In 2008, Google has been elected best company to work for by the Fortune Magazine for the second consecutive year. Google is a big company, but why does everyone want to work for Google?

A Dominant Leader:
Google has no major competitors and clearly dominates the global advertising industry. Even if Yahoo is quite powerful, the recent acquisitions attempts have proved that Google could easily take over Yahoo. Google has also quickly emerged as the number one most recognised brand in the world. Google's founders are among the richest people in the world and the list grows...
Everyone use Google, everyone knows Google, so everyone wants to work for Google.

Corporate Culture

Google has also a very attractive corporate culture. If you have the chance to visit Google's offices in Sydney, you will easily realise that it looks more like a uni than a multi-million dollars business. There is no dress code, free snacks and drinks, a massage room...
It fun to work at Google. Is not it what everyone look for?

Financial Security

Google is not only a fun place to work, it is also fiancially viable. Even if Google do not offer highly competitive salaries, 99% of its employee have stock-option. With a $700 share price, it is quite rewarding.
Google is also paying for your private medical insurance and also offer other financial advantages...

Some Oppotunities for the future

Not only you will be able to have Google on your CV, but you will be also able to benefit from an on-going training at low cost. Google offers financial assistance if you want to study. Google also offers you a day per week to spend time on your own project and this is pretty much priceless.You give to Google and Google gives back to you.

If you not convinced yet (I am also ready to apply), look around and see which company can offer half of the above... Not many!