Australia & New Zealand SEO SEM Salary Survey: The Results!

Friday, 4 April 2008

The results of the Australia & New Zealand SEO SEM Salary Survey are finally here and the findings are quite interesting. SEO Sydney Blog started the survey in February 2008 with the goal of understanding a little bit better the SEO SEM industry in Australia and New Zealand and the objective has been achieved.

From February 2008 until the end of March 2008, 65 qualified SEO/SEM professionals have responded including 84.6% of individuals working in Australia or New Zealand. Before moving on to the analysis of the results, I would like to thanks everyone for their support and for their time in taking the survey.

The Australia & New Zealand SEO SEM industry is dominated by Male under 30
78.1% of the SEO SEM professionals in Australia and New Zealand are male.The results also reveals that the industry is young as 64.5% of the professionals are under 30 years old and 85.5% are under 35.

Australian and New Zealand SEO SEM professionals are experienced, but do not always come from a IT background
Interestingly, 41.9% of the respondents come from a Marketing background followed by IT and Other.
Looking at the level of experience, the Australian and New Zealand SEO SEM professionals have a great level of experience. 22% of the respondents have more than 5 years experience in the industry while 54.3% have over 2 years of experience. It is interesting to notice that 37.9% of Australian and New Zealand professionals have gain their experience in 1 company and 29.3% in 2 companies.

Search Agencies are the main employers and salaries are reasonable

54.4% of Australian and New Zealand professionals work for SEO SEM agencies, while 28.1% work in-house. It is interesting to notice that 17.5% of respondents work as Freelance or Consutants. Employee is the most popular position with 41.4% of the respondents while the rest of the industry is quite well balanced between freelance, manager, senior managers and owners/CEO.
Salary wise, the Australian and New Zealand industry offers reasonable wages. 53.4% of the repondents are getting $60,000 or less per year including 18.2% of the professionals earning below $35,000 per year. On the other side 14.5% of the professionals earn $150,000 or more per year which makes the salary range quite diverse.

If you are interested in getting more details on the results, please feel free to download our Salary Survey PDF Report.

Find out about the results of the 2009 and 2010 surveys

9 Comments:

Nimesh said...

Thaks for sharing this salary survey of australia.
I have twor years of exp. in SEO field in india.
If i will come to australia for working as SEO, its will good for me or not??

sesakebon said...

Hi Nimesh,

Thanks for your comment. There are a lot of opportunities in Australia for experienced SEO professionals. You will need an appropriate visa to work here though.

Thanks

Anonymous said...

53.4% of the respondents are getting $60,000 or less per year including 18.2% of the professionals earning below $35,000per year. Coming from the UK market, these figures show the complete ignorance of the Australian market. With the strength of SEO and SEM to any business paying industry professionals the same wage to what they may earn at Mc Donald’s or retail alone is a great indication of why Australia is seen as a country still in the stone age when it comes to digital.

sesakebon said...

Thanks for your comment. Australia is a different market from the UK and maybe behind hence the differences.
Also the results are from last year (2008). The 2009 SEO SEM Salary survey should bring a more up to date picture of the market!

Anonymous said...

@Anonymous

What is it like in UK then? Do you have a comparison Survey?

Walter said...

hi

I am Nilesh Patel, and i have 2 years exp in this field and steel working with one IT company..
I need job in AUS can u please help me for that...

Jobs in Melbourne - Melbourne Jobs - Jobs in Sydney said...

hi, Thanks for sharing this salary survey of australia. i have 2 1/2 years of experience in seo/sem field. i am looking for a seo position in australia...could aanyone provide me suggestion

Anonymous said...

Opulently I agree but I think the post should acquire more info then it has.

Alban G. said...

Hi,

Thanks for your comment. The post is actually a summary of the survey. If you want more information or details, please download the comprehensive report in PDF