Australia's Online Advertising Spending in 2008

Thursday, 12 February 2009

IAB Australia (Interactive Advertising Bureau) has just released the Online Advertising Expenditure report for the last quarter of 2008 and the figures are still growing.

Fourth Quarter up by over 2%

Even if the growth is not as strong as in the previous quarter or the previous year, the global economic slow-down has not yet shaken the Australian online advertising industry too badly. Q4 is the largest fourth-quarter recorded with $462 millions. In comparison to Q3, Q4's figures are 2.4% higher and 22% higher than the fourth quarter in 2007.

In the fourth quarter, both General Display and Search & Directories has achieved growth compared to Q3 (repectively 4% and 6%), while Classified advertsing has recorded a 5% decrease. Search & Directories account for 48.5% ($224 millions) of the total advertising spending, whereas Display represents 28.1% ($130 millions) and Classifieds 23.4% ($108 millions).

2008 Online Advertising Expenditure up by 27.1%

Online advertising expenditure in Australia for 2008 totalled $1,710.25 millions, which is 27.1% higher than the year before (+ $364.25 millions). The 2008 increase has been driven by a very strong increase in Search & Directories (30%) and strong increases in both Display (27%) and Classifieds (23%).

In 2008 Search & Directories accounted for 48.5% of the total online advertising spending ($806.5 millions), Display 27% ($464.5 millions) and Classifieds 26% ($439.25 millions.

For more detailed information on these figures, I would strongly recommend to download the IAB/PWC report

If you are interested in the online advertising spending predictions for 2009, please read this post

Australian NetGuide Website Awards

Monday, 9 February 2009

netguide web awards The annual Australian NetGuide Web Awards closes on Friday 13th February, so it is your last chance to cast your vote for your favourite Australian website.

Since 2005 the NetGuide Web Awards has aimed at promoting the quality of Australian websites. The 2008 edition started in November with the nomination of thousands of websites in 18 categories by the readers of NetGuide. Then a panel of judges selected five finalists in each category.
As part of the People Choice Awards you can vote for your favourite website across all categories.

You can cast your vote by clicking here. The form where you vote is pretty confusing. They have ordered the websites by category, but in reality you can only vote for one website.

Global Recession Impact on the Internet Job Market

Thursday, 5 February 2009

If you have been in a cave for the last 8 months and just got out (you probably should have stayed), you have noticed that the global economy is in recession. It is a reality; the acronyms GFC or GEC are more popular than PPC and social medias are invaded with articles on how to survive the recession.

On a different note, the global recession has also hit the internet job market. Even if the industry seems to be stronger than others, the global technology sector has joined all other industries. Whether it is called a "recession plan", "preventive measures" or "restructuring", many internet companies (even profitable ones) have announced jobs cuts worldwide:


- Google (Search Engine - Advertising Network): Officialy .100 recruiters, + 10,000 contractors.

- Yahoo (Search Engine - Advertising Network): 10% of the workforce (1,520 jobs).

- Digg(Social Media): 7 jobs out of 75 employees

- HI5(Social Network): 10 to 15% of the 110 employees

- eBay(Shopping/Classified0:1000 Jobs (10% of the workforce)

- AdBrite(Advertising Network): 40% of the workforce

- Pandora(Internet Radio):20 jobs

- SearchMe(Search Engine): 20% of the workforce

- TicketMaster(Shopping): 35% of the workforce (around 1000 jobs.

- LinkedIn(Social Network): 10% of the workforce (36 jobs)

- Akamai(Technology): 7% of the workforce (110 jobs)

- BuzzNet (Social Network): 15 jobs

you can find the full list here


While affected, it seems that Australia is not doing too bad. In many cases, Australian employees have not been laid off, which is a positive sign.