Facebook Customised URL - A wise SEO move

Friday, 3 July 2009

After allowing search engines to index over 30 Million profiles in September 2007,Facebook has made an other interesting move in terms of SEO.

Since June 13th, Facebook offers you to customise your Facebook profile URL with your username rather than the less than user/search engine friendly profile ID (see below)

This new feature will definitely improve the rankings of user profiles and will therefore make it easier for online users searching for people to find what they are looking for.
For Facebook, it is a strategic move to attract more traffic from search engines and to compete more effectively against Google Profiles, Twitter, Linkedin and other social media.