Google Adwords Ad Format Test : New Opportunities for Online Retailers

Thursday, 27 August 2009

Over the last couple of months, Google has been testing different Adwords ads format for shopping related queries. The beta test is only visible to a small number of U.S users, but some the screen shots I have seen on Search Engine Land look very interesting and promising for online retailers:

Google Adwords New Ads format
Google Ads Format Testing
top right corner new ads

These new formats could definitely has an impact on Google Adwords ROI by driving more targeted traffic.
The new formats would also offer plenty of opportunities for e-commerce sites to display their products at the SERPs level and potentially reduce unprofitable clicks.