Google Adwords Ad Format Test : New Opportunities for Online Retailers

Over the last couple of months, Google has been testing different Adwords ads format for shopping related queries. The beta test is only visible to a small number of U.S users, but some the screen shots I have seen on Search Engine Land look very interesting and promising for online retailers:





These new formats could definitely has an impact on Google Adwords ROI by driving more targeted traffic.
The new formats would also offer plenty of opportunities for e-commerce sites to display their products at the SERPs level and potentially reduce unprofitable clicks.