Performance Marketing Specialist - Position Available

Wednesday, 16 September 2009


Reporting to the Marketing Director the role of Performance Marketing Specialist focuses developing and optimising critical performance based marketing channels for

This role requires an analytical approach to online marketing. Appliances Online invests heavily in acquisition based online marketing tactics that require constant development and optimisation. It is the responsibility of the Performance Marketing Specialist to assist in implementing strategies and manage these at a tactical day-to-day level.

It is expected that this person is acutely aware of all products and promotions that Appliances Online are offering and is pro-active in ensuring that our presence in the acquisition based marketing channels is optimal.

Objective – KPI’s

The overall objective of this role is to help maximise the ROI from our acquisition-marketing budget.

KPI’s will be specific to each channel dependent on the applicable strategy at the time and will vary as a result. This can be discussed and agreed upon as part of the review process.

Specific Areas of Responsibility

* Paid Search Marketing
* Affiliate Marketing
* Shopping Site Partners
* Campaign and Promotional Website Content Development
* Website Analytics
* Liaising with various 3rd Party Marketing partners as part of specific campaign and promotional activity

Training and Ongoing Personal Development

* 3rd party training will be provided where required
* Attendance at regular & relevant local events is supported
* Training in specific technology will also be considered

Please submit your resume at alban at

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Global Search Market Statistics - 113 Billion Searches per Month

Thursday, 3 September 2009

comScore has recently released the results of a study measuring the global volume of search per month. In July 2009, 113.685 Billion searches were conducted worldwide. Compared to July 2008 (80.554 billion) the volume of searches has increased by 41%.

Global Search Engines Market Shares

As expected Google has recorded the largest volume of searches (48.666 Billion), which represents 67.5% of the global search market and a 58% increase compared to July 2008. Yahoo comes second with 8.689 billion searches (7.8% market share), followed by Baidu, the Chinese search engine with 7.413 billion searches (7% market shares).
Microsoft comes fourth with 2.349 billion searches (2%) and Facebook tenth with 0.743 billion searches (0.65% market share).

The biggest increase came from Yandex, the Russian search engine (94% increase in volume) followed by Google (58%) and Microsoft (41%). Yahoo has only recorded a 2% increase compared to July 2008, whereas AOL has seen a 11% drop.

Search Market Shares per Continent

Worldwide, Europe generates the highest volume of searches 36.446 billion (32.1%) followed by Asia Pacific 35.001 billion (30.8%) and North America 25.095 billion searches (22.1%).

More detailed information is available on comScore