Performance Marketing Specialist - Position Available

Wednesday, 16 September 2009

Overview

Reporting to the Marketing Director the role of Performance Marketing Specialist focuses developing and optimising critical performance based marketing channels for appliancesonline.com.au.

This role requires an analytical approach to online marketing. Appliances Online invests heavily in acquisition based online marketing tactics that require constant development and optimisation. It is the responsibility of the Performance Marketing Specialist to assist in implementing strategies and manage these at a tactical day-to-day level.

It is expected that this person is acutely aware of all products and promotions that Appliances Online are offering and is pro-active in ensuring that our presence in the acquisition based marketing channels is optimal.

Objective – KPI’s

The overall objective of this role is to help maximise the ROI from our acquisition-marketing budget.

KPI’s will be specific to each channel dependent on the applicable strategy at the time and will vary as a result. This can be discussed and agreed upon as part of the review process.

Specific Areas of Responsibility

* Paid Search Marketing
* Affiliate Marketing
* Shopping Site Partners
* Campaign and Promotional Website Content Development
* Website Analytics
* Liaising with various 3rd Party Marketing partners as part of specific campaign and promotional activity


Training and Ongoing Personal Development

* 3rd party training will be provided where required
* Attendance at regular & relevant local events is supported
* Training in specific technology will also be considered

Please submit your resume at alban at seosydneyblog.com

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