2010 SEO/SEM Salary Survey Australia & New Zealand - Results

Tuesday, 31 August 2010

After a long wait, SEO Sydney Blog has finally published the results of the 2010 Australia and New Zealand SEO SEM Salary Survey. (You can download the results here).

For a little bit of background, the 2010 survey started in April 2010 following the same template as the 2008 and 2009 surveys.

In 2010, we had 59 respondents, which we would like to thanks for their support. After collecting and analysing the results, we finally got all the information we were looking for.

In 2010, the SEO and SEM industry in Australia and New Zealand has evolved compared to the previous years. While quite predictable, the 2010 Survey results show that the industry is getting more and more mature.

- The age of SEO and SEM professionals has increased compared to 2009 and 2008. In 2010 52.5% of all respondents are below 30. They were 64.5% in 2008 and 64% in 2009.

- The SEO and SEM professionals are also more experienced. In 2010, 63% of professionals have 3 or more years of exprience. They were 51.5% in 2009 and 42.4% in 2008.

- With more experience, SEO and SEM professionals have also worked for more companies than before. In 2008 32.5% of respondents had worked for more than 3 companies, they were 39% in 2009 and 52.5 % in 2010.

- More experience is also translated with higher salaries. In 2010 55% of SEO and SEM professionals earn more than 60K a year. They were 50% in 2009 and 45.4% in 2008.

Although not a break-through, the results of the survey provide some useful insights for both recruiters and candidates (Please feel free to check our SEO recruitment guide as well). As a recruiter, it is more and more important to offer salaries in line with experience. Candidates with 3 or more years experience will be less likely to accept anything below 60K. If they are on this wage or below, they might also be looking at other companies to get a payrise.

Google Caffeine: Towards a Fresher Google Index

Wednesday, 4 August 2010

Back in December 2009, we wrote a post on the issues that Google faced with real-time search. At this time the integraton of real-time search and especially Twitter updates in Google's search engine result pages showed some weaknesses.

Since then, things have changed and Google has reviewed its way of indexing documents and build a completely new search index called Google Caffeine. On July 8th, Google has officially announced and explained the Google Caffeine.

What is new with Caffeine


The orginal Google search index was built some time ago, when the Internet was much smaller and very different. In the last couple of years and even months, the content on the internet has increased dramatically and the need for instantaneous and fresh information has put a lot of pressure on the Google search index resulting in large delays to display the latest information.

The 'old' Google search index was build around layers. Each layer was updated at different rates (some layers were updated more frequently than others for example for Google News), but the main layer or main index required to crawl a very large amount of web pages to be fully updated. This process could take up to 30 days to integrate newly created pages in its index.

Google Caffeine Search Index Schema

Although Google does not give a lot of information on what it is radiacally different, Caffeine appears to have higher crawling capabilities. The crawling process has also been reviewed. Rather than crawling the entire web at once, Caffeine crawls smaller portions and update the index on constant basis, which would improve the freshness of information.

At this stage, it is still early days to see the difference and measure the real effect of the changes.

Update:
After having published a few posts since the Google Caffeine release, I have noticed that most of my posts were indexed in the next 30 mins after the post has been published. Not sure if it is because we use Blogger, but it seems to be working quite well so far!