Junior Search Engine Analyst

Wednesday, 16 November 2011

Switched on Media is looking for a full time candidate with a passion in online marketing who wants a career in a fast growing digital marketing agency. You will have a unique opportunity to bring our clients to life in search and social media spaces.

You will undertake all technical aspects of a search engine optimisation (SEO) campaigns to maximise search engine visibility for a wide portfolio of blue-chip clients. While this is primarily a technical role requiring a high level of technical ability, such as understanding content management systems and web build experience, you will be an integral part of a professional marketing team; communicating bespoke SEO strategies and solutions to both internal departments and external clients.

You will be responsible for carrying out a wide range of SEO tactics, such as technical optimisation, and link development. Regular support will be offered to internal departments and clients on fast developing ideas and research that has been investigated to meet client’s objectives and outperform your client’s competitors.

You will monitor, track and report on search metrics to determine market trends and customer search behaviour, both on a client’s website and through the search engines, resulting in an in-depth understanding of the client’s industry and target customer that can be fed back to copywriters, webmasters, or paid search departments to maximise the client’s campaign results.

Your regular day-to-day tasks will include pre-ordained deliverables to the clients, ad-hoc support, such as setting up new campaigns, reactions to changes in the search landscape and technical problems within the client’s websites.

You will also have the pleasure to work with some of the greatest minds in online marketing to create and share strategies and tactics on how paid search, social media services, web development and usability can work together to deliver an integrated campaign across all forms of online media.

Scope of Natural Search Analyst Role
  • Provide consultancy to clients on all aspects of SEO including:
  • Keyword research using a suite of tools
  • Comprehensively research and analyse competitor sites and search results pages
  • Produce and implement back link strategies through email, telephone and face-to-face discussions with 3rd party web site owners
  • Production of change requests for a variety of changes including:
  • Internal link optimisation
  • SEO technical analysis and evaluation
  • Website architecture problems
  • HTML and CMS optimisation
  • Analyse campaign performance and report back with insightful recommendations
  • Understand issues surrounding user experience, accessibility and information architecture
  • Keep up to date with the latest industry developments

Person Specification
Part of what makes Switched on Media successful is the highly motivated people who work here, and their enthusiasm for online marketing. We recruit individuals who possess honesty and integrity, and who display great initiative with a desire to be different through creativity and analytical approach to problem solving - a person that places the client at the centre of everything they do, and someone who inspires colleagues through their adaptable approach with lateral thinking complimenting their motivated and positive attitude to online marketing. You’ll have passion for your job that will be reflected in the work you deliver and regular deadlines that you meet.

Key Skills
You will possess:
  • A keen interest in online and web marketing
  • A good knowledge of business, including your clients markets and audience
  • An understanding of what differentiates Strategy from Tactics
  • Understanding of how search engines and websites work
  • Analytical, logic and mathematical skills
  • Great interpersonal and communication skills
  • Ability to prioritise conflicting workloads and consistently hit targets
  • A positive attitude to dealing with people
  • Ability to work independently and as part of the project team to strict deadlines
  • Capability to work hands-on to solve problems, with ability to generate ideas and solutions
  • Strong listening and questioning skills

Qualifications, Experience and Skills
  • A degree (or equivalent qualification) in computing, business, marketing, communications or related subjects.
  • 1+ year’s previous SEO experience - Ad agency or online marketing background a plus
  • Demonstrable experience of working within a web development environment
  • Website Build & Web Administration – HTML, XML, JavaScript, RSS, W3C, DDA, server maintenance, knowledge of analytics packages and internet protocols
  • Appreciation of Content management Systems (CMS) and dynamic URLs
  • Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
  • Proven ability to accommodate evolving responsibilities and last minute changes.

$35,000 - $50,000 package (base plus super), negotiable within range pending candidate.

Switched On Media is a search marketing and social media agency that unites the best talent from across the industry to deliver business changing results for our clients. We aim to use the latest approaches to deliver our clients value through three key channels; search engine optimisation, pay per click and social media. Interested in working on blue-chip household brands? Maybe you prefer more innovative businesses? Either way, you’re in luck as we work across a broad spectrum of businesses enabling you diversified experiences and to have something to help explain what you do at the next BBQ.

Contact the team at Switched and apply today:
Scot Ennis: 02 8248 5054
Applicants must be eligible to work in Australia

SEM Manager Job, Sydney

Wednesday, 19 October 2011

AtomicSearch are looking for the Brightest Star in Search Engine Marketing.

  • Do you want to work on the best brands & accounts?
  • Do you want to get paid more and rewarded for your talent?
  • Do you want to work with the best international Search minds?
  • Do you want an environment you’ll love working in?

AtomicSearch is one of Australia’s best and we have clients like Nike, SBS, MLC, ACP Magazines, AMP and OO.com.au to prove it.

We believe Search is the gateway to users entire online experience and brands online performance. As a full service Search Agency we pride ourselves on premium service and thinking beyond just click-throughs and numbers.

Offering insight driven SEM, SEO, Analytics and Strategy at our core, our extended service offering has evolved to include display placement through Google Ad Exchange, Conversion Rate Optimisation, device and place specific Optimisation and Proprietary Search Technology.

What we are looking for is Australia’s best up and coming SEM manager with an intuitive love and understanding of all things online. We want you to passionately lead a portfolio of high-end clients who are genuinely great to work with but demand the best.

To secure the role you have to:

  • Be a born presenter, communicator and confident, natural manager
  • Possess 18-36 months experience in Paid Search
  • Totally understand the current and future direction Paid Search and Technology and the influences surrounding, affecting and working with it
  • Have superior detail, organisational, analytical and strategic Search skills
  • Believe in passionately striving to deliver on client expectations and goals
  • Have an understanding of Brands and the wider Media and Marketing industry and Paid Searches role within that context

This starring role offers genuine rewards including above average remuneration, bonus and incentives, two extra long weekends per year, scope to progress, grow further and help lead our future. Think this is you? Lets talk.

To apply please send your resume to j.dixon@atomicsearch.com.au

Google Adwords: Review of Paused Ads

Tuesday, 30 August 2011

I have just received an email from Google Adwords notifying that paused ads in Google Adwords will be reviewed as part of the standard ad approval process from September 6th.

If you do not advertise on Google Adwords, it probably does not mean much to you, but if you have been running campaign for some time, you would have experienced the frustration to deal with ad reviewing delays.
Even if in most case, the ads approval process is relatively fast, it is not uncommon (especially for video ads and banners) to have to wait for a couple of days before your ads are approved. This is especially true when you have to start a campaign on a specific day..

Such changes should therefore make any SEM campaign manager happy. According to Google, these changes should take place on September 6th.

List & Table Items Displayed in Google Search Result Listings

Monday, 29 August 2011

Even if the Google search results pages appear to be quite plain, Google is constantly trying to improve the user experience by adding new features.

From the introduction of rich snippets to the new site links for branded terms, the Google search result listings are changing all the time.
Most of these changes aim at helping the user to find the best result for his/her query and therefore improve the overall user search experience

Recently, we have noticed a new feature in the Google search engine listings. The items from a list or table are displayed in the snippet in the form of a bullet list rather than simple text. The new listing format often include the number of items in the list.

For example, if you type "LCD Tvs" in Google Australia, you will noticed that the BigW listing includes a bullet-pointed list of products:

Item List Snippets
According to Raj Krishnan, product manager at Google:

"Snippets—the few lines of text that appear under every search result—are designed to give you a sense for what’s on the page and why it’s relevant to your query,"

"This week we started rolling out snippet improvements for pages that contain lists; results for these pages will now reflect the structure of the page, rather than just showing two lines of text. If a search result consists mostly of a structured list, like a table or series of bullets, we’ll show a list of three relevant rows or items underneath the result in a bulleted format,".

"The snippet will also show an approximate count of the total number of rows or items on the page,
" he added.

In the case of our example, adding the list snippet will help the user to differenciate an ecommerce retailer from a site providing information.
From an SEO point of view, it would make sense for retailers to list their featured products/ products on special, at the top of their page lists to ensure maximum exposure in the search results!

Google Search Listings: New Site Links Format for Branded Terms

Tuesday, 9 August 2011

Over the last couple of days, we have noticed that Google has changed his way of displaying site links for a specific site. First of all, Google has extended the number of site links to up to 12. Google has also change the format of site links, which are now similar to a standard web page listing with the page title in blue and the meta description in black (see below)

Google Brand Site Links

From a user perspective, this new site link format offer a much better way of browsing the content of the site and therefore a better way to reach the appropriate page.
From Google perspective, this new site links format entices the online users to stay longer on the Google Search result pages and therefore being more exposed to potential ads.
From a brand perspective ( so far this new site link format has only been observed on brand terms), these new site links offer a much bigger exposure over the fold and offer the opportunity for brand to "own" the search engine result pages for their brand name (fair enough!)

It still seems to be a new thing and only little information has been published on the topic, so we do not know yet if it is a test or a permanent thing. However this new format seems to tick quite a few boxes!

Google PageRank Update - June 2011 - Finally!

Wednesday, 29 June 2011

Even if the PageRank score is slowly loosing its aura amongst SEO professionals and webmasters, it is always great to see that some of your work is paying off!

Over the last 2 years, Google got into a good rythm of updating the PageRank every 3 months, but had suddently stopped in April 2010, which was the last time I recorded a page rank update. Some people recorded an update on January 2011, but I did not really see it in Australia.

Google Officially Launched Product Search for Australia

Wednesday, 4 May 2011

After a long waiting period, Google has finally released Google Product Search, which is essentially a search engine index dedicated to products.
We have described the product in a previous post. If you want to access Google Product Search, look on the left hand side of your Google search result page and you will find a yellow icon labelled shopping!

If you are a merchant and want to set this up, you will need to register to Google Merchant Center and submit your feed.

Understanding Location & Language Targeting Options in Google Adwords

Thursday, 14 April 2011

Recently I had the opportunity to work on a global paid search campaign targeting multiple languages and locations. Although languagelocation targeting in Google Adwords appears to be pretty simple, some aspects can be slighty more complex.

Location Targeting Options

The main criteria that Google uses to determine a user location, is the actual Google domain they use. For example someone search in Google.de, Google will assume that the user is more likely to want to see German ads rather an English ads.
However, Google also look additional parameters including search personalisation settings, user IP addresses and the actual search term. Based on the combination of all these, Google might decide to refine the ads it displays. ( Please note that mobile devices use different location targeting parameters)

What is often misunderstood with location targeting, is that locally targeted ads wont always display to users physically located in a specific region.
For example someone in Australia searches on Google France for a plumber (plombier in French), the Australian user will be able to see the ads targeted to France, but not the Australian Ads
Another example, the same person in Australia, searches in Google France for the term 'Accommodation New York', the user is likely to see ads targeted at France, but also ads regionally targeted to New York, once again the Australian user is not likely to see Australian ads.

When setting up a location targeted campaign, it is important to remember these details to be sure to understand the audience of your ads.

Language Targeting Options

Targeting becomes more and more interesting (and complex), when you bring languages into the equation. Google offers the option to target up to 40 languages, which is great. To target ads at specific languages, Google looks at the language of the Google interface.
If you are not sure, which language is your interface set to, you can see your interface language settings in the URL when you make a search. Look for the following parameter in the URL "&hl=en" - in this case it is set to English.

Although it does not really apply to English speaking countries, this element need to be understood when looking at different languages as you might miss out on a large share of audience.
For example, you are an Australian retailer and want to sell your product in Spain, you target your campaign at Spain as a country. If you only target your ads at Spain in English, your ads wont be displayed to all users searching in Google Spain with their browser set as Spanish! This is more than likely to reduce the reach of your campaign.

Moreover if you want to use multi-language ads, it will be really important to set your campaigns properly to ensure optimum results.

Best Pratices for Language and Location Targeting

Lets say your products are commonly searched in English and Spanish and you want to serve ads in Spanish to Spanish speakers and English ads to English speakers.

First, you will need to set 2 campaigns targeting Spain as the location. The campaign using Spanish ads will have to target Spanish only and the campaign using English ads will have to target English only.
When someone searching in Google Spain with his interface set to Spanish, the Spanish ads will be displayed. If the interface is set to English, the user will see ads in English.
Now, it is also really important to look at the keywords as they will play a big role. If someone searches in English in Google Spain with a Spanish set as the language, the ads will only be displayed if the actual English keyword is integrated in the Spanish campaign targeting Spanish, so your Spainish campaign will need to include both English and Spanish keywords to reach any possible combination of language/locations.

To summarise, for multi-language campaigns, it is strongly advised to target each country and language combination with a specific campaign, but do not forget your keywords. This will help to target global users with the correct language and therefore have a much stronger impact in terms of CTR. Obvioulsy local landing pages in the right language will also be required to achieve better results

Google Recipe Search Released in US and Japan

Thursday, 7 April 2011

Recipe searches account for a large volume of searches in Google as food lovers and cooks tend to use the search engine as their main gateway to access recipes online. Recipes searches have also evolved over time. While searching for a specific recipe is still the most common way, many online users tend to look for recipes by typing specific ingredients.

To provide a better answer to the changing food lovers needs, Google has recently released the "recipes view" feature ( US and Japan only) . Following the same concept used for book searches and product searches, Google offer the opportunity to filter the search index for food content only.

Google Recipes View Search Feature

Using the left hand side navigation, online users can choose to click on the recipes menu item, which will display food only content. To provide a better experience, Google also offer advanced search features allowing users to search based on calories, ingredients, cooking time.

The recipes listings also display rich snippets providing even more information about the recipe including review from previous users, cooking time, ingredients and more straight in the search result pages.

recipes rich snippets

Such feature requires publishers to markup their content with microdata, but is more than likely to provide tremendous benefits in terms of exposure and click through rate.

At this stage, the new feature has only been released in US and Japan, but is likely to be expanded to other countries when fully functional.

Google Product Search: Coming Soon in Australia

Friday, 25 March 2011

After a quite a lot of buzz, Google Product Search is soon going to be released in Australia. Considering 80% of Australians start their shopping exerience online ( research, review, price comparison), this new product within the Google set of tool is likely to have a pretty big impact on the Australian online retailing and ecommerce industry.

What is Google Product Search

Google Product Search is basically a search engine specialising in products. Currently there are Google News (focusing on news search). Google Images (specialising on images), but you will soon have the option to search for products only.

Google Product SearchGoogle Product Search will be accessible in the same way as Google Images or Google Maps. Either in the horizontal menu at the top left hand side or in the vertical menu on the left hand side of the page. Google Product Search will also be integrated in the Universal search index and display product listings in the organic listings.

In terms of look and feel, the Google Product Search result page pretty much looks like a result page from a shopping comparion engine.

The user types his search and Google lists products matching with the search. The user can then click and compare all the stores selling the product.

For more relevant results, there are plenty options to refine a search by filtering the results by prices, store location, brand and product specific criteria

Google Product Search Search Result Page

How Does Google Product Search Work For Retailers

Google Product Search is a great move from Google to support online retailers. In the end, online retail and ecommerce contribute to a large share of searches. Online retailers are also large advertisers on Google Adwords, so it is quite logical to make a product more fitted to their needs.

Any retailer can join Google Product Search for free by setting up a Google Merchant account. Once the account is created, a product feed can be submitted directly, providing Google with all the information about your products.

On top of the exposure within the organic listings, online retailers can link their product feed (through the Google Merchant Account) with their Google Adwords account to display richer text ads. These new Google Adwords ads formats will provide product and image listings. According to a Google test in the US, these new ads format recorded CTR 8% higher than normal ads.

As you can see, there are plenty of opportunities there for online retailers!

Web & SEO Sales Professional ( BDM)

Monday, 31 January 2011

Freedom SEO is a fresh and fast growing SEO & Search Engine marketing firm based in Melbourne, which has a wealth of experienced team members, from all over the IT industry. Due to rapid growth and expansion plans, we are looking for an enthusiastic, ethical and professional web sales expert to join our team.

This is a high profile role within our organisation, that enjoys an enviable reputation for excellence. This role is ideally suited to the ambitious BDM who strives for success. The successful applicant will have a proven track record in B2B sales. SEO (Search Engine Optimisation) experience will be highly regarded.

Key Objectives & Responsibilities:

• Create new leads through research and networking.
• Present sales proposals to potential clients.
• Ensure the highest level of customer service.
• Achieve sales targets, and encourage the growth of the business.
• Build, maintain and enhance relationships with new and existing customers.

Key Attributes:

• Experience in SEO, PPC, social media and other online marketing products.
• Good Phone manners and strong experience in cold calling businesses.
• A strong sales and customer service history in selling to SMEs.
• A proactive outlook.
• Account Management experience.
• Experience in managing a pipeline of high-end small to medium businesses from qualifying, prospecting and to contract signature.
• Experience in preparation of quotes, proposals, and presentations as required.
• Computer and internet savvy skills and should be familiar with MS Office applications.

Remuneration will include $50K base + achievable and uncapped commissions. As the company is in the growth phase, there is great opportunity for career progression!

To apply for this role submit or email your cv and cover letter to gordon.chong@freedomseo.com.au

Yahoo's Organic Search Results Powered by Microsoft Bing in Australia

Sunday, 16 January 2011

Back in August 2010, Yahoo and Microsoft announced a search alliance to use the Microsoft technology to power Yahoo's organic search results.
On January 15th, Yahoo and Microsoft announced that the search transition between Yahoo7 and Microsoft Bing has been successfully completed in Australia as well as in 2 other markets.

According to Yahoo:

The Yahoo! and Microsoft Search Alliance team has reached yet another important milestone today. As planned, we are moving forward with the global transition of certain Yahoo! Search back-end functions to Microsoft’s search platform, and have just completed this process for organic search in Australia, Brazil and Mexico. This news is another step forward for the Yahoo! and Microsoft Search Alliance as we continue our efforts for a quality transition with our worldwide advertisers and partners.

Although the transition should be seemless, Yahoo has advised to double check your rankings and set up a Bing Webmaster Tool account to optimise the indexing capabilities.
The Search Alliance will have a large impact on the US and Canadian markets, but is likely to have little impact in Australia, which is largely dominated by Google.

Regarding paid search, Yahoo has announced that the transition will occur in the second half of 2011.