Yahoo's Organic Search Results Powered by Microsoft Bing in Australia

Sunday, 16 January 2011

Back in August 2010, Yahoo and Microsoft announced a search alliance to use the Microsoft technology to power Yahoo's organic search results.
On January 15th, Yahoo and Microsoft announced that the search transition between Yahoo7 and Microsoft Bing has been successfully completed in Australia as well as in 2 other markets.

According to Yahoo:

The Yahoo! and Microsoft Search Alliance team has reached yet another important milestone today. As planned, we are moving forward with the global transition of certain Yahoo! Search back-end functions to Microsoft’s search platform, and have just completed this process for organic search in Australia, Brazil and Mexico. This news is another step forward for the Yahoo! and Microsoft Search Alliance as we continue our efforts for a quality transition with our worldwide advertisers and partners.

Although the transition should be seemless, Yahoo has advised to double check your rankings and set up a Bing Webmaster Tool account to optimise the indexing capabilities.
The Search Alliance will have a large impact on the US and Canadian markets, but is likely to have little impact in Australia, which is largely dominated by Google.

Regarding paid search, Yahoo has announced that the transition will occur in the second half of 2011.


Sean said...

It is possible that the current ranking of your site on Yahoo!7 Search will change when Yahoo's organic search results are powered by Bing.