Google Adwords: Review of Paused Ads

Tuesday, 30 August 2011

I have just received an email from Google Adwords notifying that paused ads in Google Adwords will be reviewed as part of the standard ad approval process from September 6th.

If you do not advertise on Google Adwords, it probably does not mean much to you, but if you have been running campaign for some time, you would have experienced the frustration to deal with ad reviewing delays.
Even if in most case, the ads approval process is relatively fast, it is not uncommon (especially for video ads and banners) to have to wait for a couple of days before your ads are approved. This is especially true when you have to start a campaign on a specific day..

Such changes should therefore make any SEM campaign manager happy. According to Google, these changes should take place on September 6th.

List & Table Items Displayed in Google Search Result Listings

Monday, 29 August 2011

Even if the Google search results pages appear to be quite plain, Google is constantly trying to improve the user experience by adding new features.

From the introduction of rich snippets to the new site links for branded terms, the Google search result listings are changing all the time.
Most of these changes aim at helping the user to find the best result for his/her query and therefore improve the overall user search experience

Recently, we have noticed a new feature in the Google search engine listings. The items from a list or table are displayed in the snippet in the form of a bullet list rather than simple text. The new listing format often include the number of items in the list.

For example, if you type "LCD Tvs" in Google Australia, you will noticed that the BigW listing includes a bullet-pointed list of products:

Item List Snippets
According to Raj Krishnan, product manager at Google:

"Snippets—the few lines of text that appear under every search result—are designed to give you a sense for what’s on the page and why it’s relevant to your query,"

"This week we started rolling out snippet improvements for pages that contain lists; results for these pages will now reflect the structure of the page, rather than just showing two lines of text. If a search result consists mostly of a structured list, like a table or series of bullets, we’ll show a list of three relevant rows or items underneath the result in a bulleted format,".

"The snippet will also show an approximate count of the total number of rows or items on the page,
" he added.

In the case of our example, adding the list snippet will help the user to differenciate an ecommerce retailer from a site providing information.
From an SEO point of view, it would make sense for retailers to list their featured products/ products on special, at the top of their page lists to ensure maximum exposure in the search results!

Google Search Listings: New Site Links Format for Branded Terms

Tuesday, 9 August 2011

Over the last couple of days, we have noticed that Google has changed his way of displaying site links for a specific site. First of all, Google has extended the number of site links to up to 12. Google has also change the format of site links, which are now similar to a standard web page listing with the page title in blue and the meta description in black (see below)

Google Brand Site Links

From a user perspective, this new site link format offer a much better way of browsing the content of the site and therefore a better way to reach the appropriate page.
From Google perspective, this new site links format entices the online users to stay longer on the Google Search result pages and therefore being more exposed to potential ads.
From a brand perspective ( so far this new site link format has only been observed on brand terms), these new site links offer a much bigger exposure over the fold and offer the opportunity for brand to "own" the search engine result pages for their brand name (fair enough!)

It still seems to be a new thing and only little information has been published on the topic, so we do not know yet if it is a test or a permanent thing. However this new format seems to tick quite a few boxes!