Google Adwords: Review of Paused Ads

Tuesday, 30 August 2011

I have just received an email from Google Adwords notifying that paused ads in Google Adwords will be reviewed as part of the standard ad approval process from September 6th.

If you do not advertise on Google Adwords, it probably does not mean much to you, but if you have been running campaign for some time, you would have experienced the frustration to deal with ad reviewing delays.
Even if in most case, the ads approval process is relatively fast, it is not uncommon (especially for video ads and banners) to have to wait for a couple of days before your ads are approved. This is especially true when you have to start a campaign on a specific day..

Such changes should therefore make any SEM campaign manager happy. According to Google, these changes should take place on September 6th.