Google Search Listings: New Site Links Format for Branded Terms

Tuesday, 9 August 2011

Over the last couple of days, we have noticed that Google has changed his way of displaying site links for a specific site. First of all, Google has extended the number of site links to up to 12. Google has also change the format of site links, which are now similar to a standard web page listing with the page title in blue and the meta description in black (see below)

Google Brand Site Links

From a user perspective, this new site link format offer a much better way of browsing the content of the site and therefore a better way to reach the appropriate page.
From Google perspective, this new site links format entices the online users to stay longer on the Google Search result pages and therefore being more exposed to potential ads.
From a brand perspective ( so far this new site link format has only been observed on brand terms), these new site links offer a much bigger exposure over the fold and offer the opportunity for brand to "own" the search engine result pages for their brand name (fair enough!)

It still seems to be a new thing and only little information has been published on the topic, so we do not know yet if it is a test or a permanent thing. However this new format seems to tick quite a few boxes!


5 Comments:

jobs hiring in manila said...

This is great for branding as they got mini-sitemap on the Google search list. It will also do good on users where they easily navigate the site.

Aiden said...

do you know anything about how to force/init google to display thius mini sitemap for a site? or does google decide by itself if this sitemap is displayed?

bits & bytes said...

Google always help us. It is not a mini site map. It is full site map. Thanks....

Alban G. said...

Have a look in webmaster tools, you can have better control over it.

Eimis said...

do you know anything about how to force/init google to display thius mini sitemap for a site? or does google decide by itself if this sitemap is displayed???