tag:blogger.com,1999:blog-3803700009931285678.post7377042428278883072..comments2012-02-08T00:14:37.561-08:00Alban G.noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3803700009931285678.post-82022036688549598382008-10-27T01:28:00.000-07:002008-10-27T01:28:00.000-07:00HI Seskabon..<BR/><BR/>Firstly apologies for the extreme delay. I have been off in Papua Nui Guinea. Long story, but unrelated to ecommerce. I will get the e-stats from Paul today and email them through to you. If you email me on petemac007@hotmail.com, I will be happy to provide some web traffic results for the first few months.<BR/><BR/>it is interesting to note that in subsequent campaigns, not surprisingly, spikes in new unique visitors were experienced and also around special events, such as long weekends etc.. One could vaguely deduce that when people are looking for a night out, the branding has become more present (no pun intended there) in the Sydney market place.<BR/><BR/>We still need to optimize the site for local search to cover all bases. We went for the 'universal' search as we did some surveying of friends and their friends as to whether they changed the search on google to local. They said that only when they were looking for something local, such as hotels. The fact that the offline campaigns haven't defined a location as such means that many people are not switching the radio button to Australia.. plus we also fancied doing some viral marketing overseas to capture the inbound youth coming to OZ over summer. If you restrict to local search, you run the risk of it falling flat as people would then need to type in the .com.au address.<BR/><BR/>Speak soon<BR/><BR/>PetePete McDougallnoreply@blogger.comtag:blogger.com,1999:blog-3803700009931285678.post-76940755182713635522008-05-16T19:25:00.000-07:002008-05-16T19:25:00.000-07:00Hi Pete,<BR/><BR/>Congratulations for the campaign and thanks for taking the time to give more information. It is much appreciated.<BR/><BR/>I have seen some good adjustments to the Paul Strange search engine campaign since it has been launched: <BR/>- A paid search campaign has been set up targeting the word Paul Strange Presents <BR/>- Some optimised YouTube videos appears in the search engine results. <BR/>- More optimised content in music/club related website.<BR/><BR/>All these activities have improved the online presence and the plan for a blog will be great as well, such as shame you did not do it before the poster campaign.<BR/><BR/>One thing that will be worth doing now is to make sure that the website actually rank in Google.com.au pages from Australia. This is quite important for local search...<BR/><BR/>I am also quite interested in the results of the campaign. Do you have any more information on this, such as the increase in traffic?sesakebonhttp://www.blogger.com/profile/14869716292919402116noreply@blogger.comtag:blogger.com,1999:blog-3803700009931285678.post-80083445829397054152008-05-15T17:54:00.000-07:002008-05-15T17:54:00.000-07:00I put my hand up to this quirky campaign. I work for Driveaway Holidays and have always wanted to test out how much of an automatic process 'googling' is when searching on the internet for anything. I girlfriend of mine said to me last night "google this... www.hays.com.au". So the word search is being interchanged with google. Fantastic for Google, but it makes it so much harder for MSN and Yahoo to gain that foothold.<BR/><BR/>ow, my friend paul Strange asked me.. "Pete, how do I get people to my new website" The old way of indexing it with teh search engines takes time. PPC ads are ok, but with the word 'presents' im his marketing, it could bring up anything from theatrical shows to fake rolex's that you can give as a present.<BR/><BR/>Anyway... that wasn't the main issue... he has about 300 people on a saturday night visiting his club.. so the avenues of building an email data base was limited. I recalled a chekky advertisment campaign around Sydney a few years back that involved some guy chalking a web address on the pavements... reports where that traffic to his site was good as a result. So, we decided to test the power of the word google and how much of an automatic reesponse this could be.<BR/><BR/>Outside ecommerce, I study Human Factors and a lot of what I was doing to teh Paul Strange Campaign was derived from how humans interact with their environment.<BR/><BR/>Anyway.. long story short... the camoaign kicked off a day after his new sit was launched and after it had 'just' been indexed by Google (phheww!). Quality score wasn't there yet, so he was paying triple to what he is paying now for PPC. His min CPC bid now is 0.02c, indicating a very good Quality Score.<BR/><BR/>I told him to take plenty of videos and to ensure that he titles them properly!! Which he has done. He can take advantage of universal serch now.<BR/><BR/>When he writes content, he uses key phrases genrated from google's keyword tool. ohotos are also labled with keyword suggestions as are his alt tex.<BR/><BR/>It must be noted, that before Paul lobbed me a few beers and a pizza to help him out, nothing in the website contained googles keyword suggestions.. images were labelled img00001.jpg etc.. and definitely no alt text on photos..!<BR/><BR/>He is getting more and more in to the music industry comment pages and content pages... so he is ranking with them. He set himself up in Myspace and I got him up in Facebook (diff demographic) both pages rank! (the power of social media!!!)<BR/><BR/>The next step is to blog, which is being set up next week.. I look forward to teh Pizza's.<BR/><BR/>Lastly, CTR on the keyword paul strange presents is 20%, which is not oo bad at all considering there is no indication of what his website is all about from those damned annoying pole posters... ;-)<BR/><BR/>Peace and love<BR/><BR/>Pete - Driveaway Holidays<BR/>PS I would love to have done something similar for Driveaway Holidays, but pole posters dont fit the brands demograhics. Stay tuned though for a cutting edge offline campaign for Driveaway Holidaysdriveaway2008http://www.blogger.com/profile/18205596201099056268noreply@blogger.com